1 theater · 14 screens
Cinema advertising on 14 screens in Triadelphia, WV.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Triadelphia, WV is part of the Wheeling-Steubenville market, with a population of 885 and a median household income of $55,208. The community skews older, with a median age of 46.3, and residents average a 24-minute commute to work. One movie theater serves the area, Highland 14, with 14 screens and an estimated 22,400 monthly moviegoer impressions.
Cinema advertising in Triadelphia falls into the Tier 4 pricing range, with CPMs between $34 and $40. A 4-week campaign runs $828 to $1,657, which is a cost-efficient option for local and regional advertisers looking to reach audiences in a controlled environment. Cinema audiences nationally skew younger than most streaming platforms, 60% have cut or never had cable, and attention scores run 6 to 16 times higher than social and digital formats. For advertisers targeting the greater Wheeling-Steubenville area, Highland 14 offers a focused, measurable entry point.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Highland 14 costs between $828 and $1,657, depending on the number of screens and ad placement selected. Triadelphia is a Tier 4 market with CPMs between $34 and $40. With only one theater in the city, a single-theater buy and a citywide buy are the same thing.
Common advertisers include restaurants, auto dealers, healthcare providers, financial services firms, retailers, and local service businesses. Auto advertisers have seen a 34% lift in foot traffic from cinema campaigns nationally, and retail advertisers have documented 53% incremental store visits. Any business serving the Wheeling-Steubenville market can put that concentrated local audience to work.
Ads run on screen before the feature film begins, during the pre-show segment. The audience has nowhere to go and nothing to skip. There's no second screen competing for attention. Cinema attention scores are 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital advertising, including CTV and YouTube.
Local TV and streaming reach broad, fragmented audiences with significant drop-off in attention. Cinema delivers a defined audience that has paid to be present. With 60% of moviegoers classified as cord-cutters or cord-nevers, cinema also reaches people who are hard to find through traditional broadcast channels in the Wheeling-Steubenville market.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across the network regardless of market size. Advertisers in those categories will need to look at other media channels.
Highland 14 generates an estimated 22,400 monthly moviegoer impressions across its 14 screens. For a city of 885 residents, that audience draws heavily from surrounding communities in the Wheeling-Steubenville market, pushing the effective reach well beyond Triadelphia's local population.
Call for pricing tailored to your dates, film slate, and targeting.
