1 theater · 16 screens
Cinema advertising on 16 screens in Troy, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Troy, MI is one of metro Detroit's most affluent suburbs, with a median household income of $119,299 and 64% of residents holding a bachelor's degree or higher. For advertisers, that combination means access to financially strong, educated consumers within a tight geographic area.
Troy Grand Cinema 16 is the city's only movie theater, with 16 screens and an estimated 38,400 monthly moviegoer impressions. A 4-week campaign runs $2,054 to $4,108, placing Troy in a Tier 2 market alongside the broader Detroit advertising region. Cinema audiences here skew younger than most TV or streaming viewers, and 60% identify as cord-cutters or cord-nevers. For brands in auto, financial services, home improvement, or retail, that matters. The cinema environment delivers verified attention: no scrolling, no skipping, no second screen.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Troy Grand Cinema 16 runs between $2,054 and $4,108, depending on screen count and placement type. Troy is a Tier 2 market with CPMs ranging from $47 to $60. That puts your message in front of an estimated 38,400 monthly impressions in one of the Detroit metro's highest-income zip code clusters.
Auto dealerships, financial advisors, luxury home services, healthcare providers, restaurants, and local retailers all advertise here. With a median household income of $119,299, Troy attracts brands selling premium or considered-purchase products. National brands also include Troy in Detroit metro campaigns aimed at affluent suburban buyers.
Ads run on-screen during the preshow, before previews begin, when audiences are seated and paying attention. Some placements also extend to lobby screens and digital displays throughout the theater. On-screen preshow ads consistently outperform digital and social formats on attention metrics, with verified ratings 6 to 16 times higher than social media advertising.
Cinema skews young, with a median moviegoer age of 30, well below typical TV and streaming audiences. Sixty percent of cinema audiences are cord-cutters or cord-nevers, so TV and CTV can't reach them reliably. Attention scores for cinema run 2 to 6 times higher than live sports broadcasts, and they outperform CTV and YouTube too.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted for cinema placement. These restrictions apply regardless of campaign size or budget. If your business falls outside these categories, getting a campaign live is a straightforward process, and a 4-week flight is a practical starting point for measuring results in Troy.
Most campaigns run in 4-week increments. That window aligns with typical film rotations and delivers enough impression volume to produce measurable outcomes. Nationally documented cinema campaign results include a 34% increase in auto dealership foot traffic and 53% incremental retail visits, giving advertisers concrete benchmarks to evaluate performance against spend.
Call for pricing tailored to your dates, film slate, and targeting.
