1 theater · 16 screens
Cinema advertising on 16 screens in Tukwila, WA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Tukwila sits at the commercial center of the Seattle-Tacoma market, and Southcenter 16 is the city's only cinema. With 16 screens and an estimated 38,400 monthly moviegoer impressions, that one location carries real weight for local advertisers.
The city's median household income of $80,534 and median age of 35 point to a working-age audience with genuine purchasing power. A mean commute of 26.1 minutes suggests residents are used to planning their outings, and a trip to the movies fits that pattern. Cinema advertising reaches those people in a focused, distraction-free environment that consistently outperforms social, digital, and CTV formats on attention metrics. A 4-week campaign at Southcenter 16 starts at $2,054, making Tukwila a practical option for brands targeting the broader Seattle-Tacoma corridor without taking on metro-scale media budgets.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Southcenter 16 runs $2,054 to $4,108, depending on placement and screen count. Tukwila sits in the Tier 2 pricing range for the Seattle-Tacoma market, with CPMs between $47 and $60. At that rate, a single location delivers an estimated 38,400 monthly impressions.
Common advertisers include retail, restaurant, automotive, healthcare, financial services, and local service businesses. Shoppers arriving at a theater inside a major mall are already in a buying mindset, which works in an advertiser's favor. Nationally, QSR advertisers see 2 to 3 times their spend returned, and auto advertisers have documented 34% increases in foot traffic.
Placements include on-screen pre-show spots, lobby digital displays, and in some cases auditorium-level targeting across select screens. Pre-show ads run in a captive environment where audiences are seated and paying attention, producing attention ratings 6 to 16 times higher than social and digital platforms.
Cinema audiences skew younger than most paid media channels, with a national median age of 30. Sixty percent are cord-cutters or cord-nevers, largely out of reach for linear TV buys. The audience is 62% multicultural, and attention levels run measurably higher than CTV or YouTube — no skip button, no second screen competing for their eyes.
A standard campaign runs 4 weeks, matching typical film cycles and building enough frequency among Tukwila's 21,479 residents. Some advertisers extend to 8 or 12 weeks, particularly around product launches, seasonal promotions, or events tied to Southcenter's retail calendar.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network. These restrictions apply across all screens at Southcenter 16. Alluvit Media can confirm category eligibility before a campaign is proposed, so there are no surprises once planning begins.
Call for pricing tailored to your dates, film slate, and targeting.
