1 theater · 8 screens
Cinema advertising on 8 screens in Tullahoma, TN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Tullahoma, TN gives advertisers direct access to a stable, mid-sized community of roughly 20,672 residents with a median household income of $60,855 and a median age of 38.6. That profile means real purchasing power and established household needs across categories like automotive, home services, and dining.
The city's single cinema has 8 screens and generates an estimated 19,200 monthly moviegoer impressions. For local and regional brands, that kind of concentrated, distraction-free exposure is hard to replicate through digital or broadcast channels. Cinema audiences in markets like Tullahoma are 60% cord-cutters, meaning many of them can't be reached through traditional TV at all. A 4-week campaign starts at $1,027, an accessible entry point for businesses that want high-attention advertising without a large-market budget. Tullahoma falls within the broader Nashville media market, so campaigns can scale if regional reach becomes a goal.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,030 – $2,050 | Tier 2 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Tullahoma's single cinema runs between $1,027 and $2,054, depending on screen count and placement format. That puts the CPM at $47 to $60, consistent with Tier 2 pricing. At 19,200 estimated monthly impressions, the cost-per-contact comes in below what local radio or digital display typically charges in this market.
Common advertisers include local restaurants, auto dealerships, healthcare providers, home improvement services, real estate agencies, and regional retailers. The audience skews toward families and adults with disposable income, making it a strong fit for brands targeting household decision-makers. National brands with local franchise locations also use cinema to reinforce broader campaigns at the market level.
Ads run on screen before the feature film begins, during the pre-show segment that plays while audiences are seated. It's a full-screen, audio-on format in a darkened room with no competing content. Some campaigns also include lobby placements. Cinema advertising consistently scores 2 to 6 times the attention level of live sports broadcasts and 6 to 16 times that of social and digital media.
Sixty percent of moviegoers are cord-cutters or cord-nevers, meaning a large share of the cinema audience simply can't be reached through traditional TV. Unlike streaming platforms, cinema delivers ads in an environment where viewers have no way to skip, scroll, or change the channel. The results back this up: cinema advertising has driven a 34% lift in auto dealership foot traffic and 53% more incremental retail visits.
The standard unit is a 4-week flight, timed to match how films cycle through theaters and how audience exposure builds. Many advertisers run consecutive 4-week campaigns to stay present as film titles and audiences turn over. Starting with a single flight lets you measure response before committing to a longer schedule.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local regulations. If your business falls into one of these categories, cinema is not the right channel. All other major verticals, including retail, food service, healthcare, finance, and automotive, are eligible to advertise.
Call for pricing tailored to your dates, film slate, and targeting.
