1 theater · 14 screens
Cinema advertising on 14 screens in Turlock, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Turlock, CA is part of the Sacramento-Stockton-Modesto market, with 72,400 residents, a median age of 34.6, and a median household income of $79,807. That profile adds up to a working-age, family-oriented audience that goes to the movies regularly.
Turlock Stadium 14 is the city's only theater, with 14 screens and an estimated 33,600 monthly moviegoer impressions. A 4-week campaign runs between $1,797 and $3,595, making cinema advertising accessible to local businesses and regional brands. CPMs fall in the $47 to $60 range, which is competitive with most digital and broadcast alternatives.
Cinema audiences in markets like Turlock are 60% cord-cutters, so they are increasingly hard to reach through traditional TV. On-screen advertising delivers attention rates 6 to 16 times higher than social and digital placements. For advertisers in this market, the theater is one of the most efficient environments available.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,800 – $3,600 | Tier 2 market rates | up to 33,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Turlock Stadium 14 runs between $1,797 and $3,595, depending on the number of screens and placement type. CPMs fall in the $47 to $60 range. That puts your message in front of an estimated 33,600 monthly moviegoers at a cost that competes directly with local digital and radio buys.
Common categories include quick-service and full-service restaurants, automotive dealers and service centers, healthcare providers, banks and credit unions, real estate agencies, gyms, and local retailers. National brands use cinema to reinforce TV campaigns. Local businesses use it to reach a captive, high-attention audience that streaming and social platforms can't reliably deliver.
Ad placements include on-screen spots shown before the feature film, lobby digital displays, and in some locations, amenity panels near concessions and restrooms. On-screen pre-show placements get the most attention. Research shows recall rates 2 to 6 times higher than live sports, and 6 to 16 times higher than social and digital media.
Sixty percent of moviegoers in markets like Turlock are cord-cutters or cord-nevers, so broadcast TV misses most of them. Streaming ads get skipped or lost in fragmented inventory. Cinema is non-skippable, plays in a dark room with no competing screens, and delivers documented results: a 53% lift in incremental retail visits and 34% more foot traffic for auto advertisers.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema environments. This keeps the pre-show experience brand-safe and consistent, which benefits advertisers by placing their message alongside premium, family-appropriate content. If your business falls into one of these categories, cinema is not the right channel.
A 4-week campaign is the standard entry point and the basis for the pricing shown here. Longer runs of 8 to 13 weeks build frequency with Turlock's 72,400 residents and work well alongside seasonal promotions or product launches. Campaigns tied to specific film releases can also target audience demographics more precisely, since family titles, action films, and dramas each draw distinct viewer profiles.
Call for pricing tailored to your dates, film slate, and targeting.
