1 theater · 6 screens
Cinema advertising on 6 screens in Ukiah, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Ukiah, CA offers a focused cinema advertising opportunity inside the San Francisco-Oak-San Jose market. One theater, six screens, and an estimated 19,200 monthly moviegoer impressions reaching a community of roughly 16,400 residents. That concentration means your message reaches a meaningful share of local adults every month.
The median household income is $67,122, the median age is 39.3, and the typical commuter spends about 18 minutes getting to work. Pair that with a cinema audience that skews younger than most streaming or TV audiences, and theater advertising becomes a natural fit for brands targeting working-age adults and families. Nationally, 60% of moviegoers have cut or never had traditional cable, and 50% attend as part of a co-viewing family unit. In a smaller market like Ukiah, those viewers are difficult to reach through fragmented digital channels. One screen, high attention, captive audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,490 – $2,980 | Tier 1 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Ukiah Stadium 6 runs between $1,488 and $2,976, depending on placement and screen count. Ukiah is a Tier 1 market with CPMs of $70 to $85. Since there is only one theater in the city, a single-theater buy and a citywide buy are the same investment.
Local and regional advertisers across restaurants, auto dealerships, healthcare, financial services, retail, and real estate are common cinema advertisers. The results are measurable: QSR brands have seen 2 to 3 times their ad spend returned, auto advertisers recorded a 34% lift in foot traffic, and retail saw 53% more incremental visits.
Ads run in the pre-show sequence on the auditorium screen before the film begins, while audiences are seated and paying attention. It's full-screen, full-sound placement with no skip button. Lobby digital placements near concessions and entry points are also available at select locations.
Cinema delivers 2 to 6 times the attention of live TV and 6 to 16 times that of social and digital placements. In a market where 60% of moviegoers have cut the cord entirely, broadcast and cable miss a large portion of the local adult audience. Cinema reaches them in a distraction-free environment with no ad-blocking.
The standard campaign unit is 4 weeks, which aligns with typical film cycles and gives your creative enough frequency to build recall. Many advertisers in smaller markets like Ukiah start with one 4-week flight, measure results, and renew. Longer commitments are available and generally improve efficiency.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network. These restrictions apply in every market and theater. Most local businesses, including those in food service, healthcare, home services, automotive, and retail, face no restrictions and can move forward without additional review.
Call for pricing tailored to your dates, film slate, and targeting.
