1 theater · 25 screens

Movie Theater Advertising in Union City, CA

Cinema advertising on 25 screens in Union City, CA.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

25

Screens

44,800

4-Week Impressions (est.)

68K

City Population

Union City, CA is part of the San Francisco-Oakland-San Jose metro, with 68,141 residents and a median household income of $137,194. That kind of purchasing power matters to advertisers who want to reach people with the means to act on what they see.

Century 25 Union Landing and XD is the city's only theater, with 25 screens and an estimated 80,000 monthly moviegoer impressions. The median resident age is 42.1, and 45.3% hold a bachelor's degree or higher, so the audience skews educated and financially established. Cinema advertising puts your message in front of a captive crowd in a format that consistently outperforms live sports and digital media on attention metrics. For a regional media buy, it's a straightforward addition worth considering.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

What does a cinema advertising campaign cost in Union City?

A 4-week campaign in Union City typically runs $4,650 to $5,150, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

How many people will my ad reach at Union City's movie theater?

Century 25 Union Landing and XD draws an estimated 80,000 monthly moviegoer impressions across its 25 screens. That figure reflects actual in-theater attendance, not panel estimates or modeled data, giving advertisers a reliable baseline for planning reach and frequency.

What types of businesses advertise in movie theaters in Union City?

Common advertisers include restaurants and QSR chains, automotive dealers, healthcare providers, financial services, real estate firms, and local retailers. With a median household income of $137,194, Union City attracts strong performance from brands selling higher-consideration purchases, as well as everyday consumer categories.

Where exactly does my ad appear inside the theater?

Cinema ads run in the pre-show segment on the main screen, before trailers and the feature film. Audiences are seated, phones down, and focused. That environment produces attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.

How does cinema advertising compare to streaming or connected TV in this market?

Cinema outperforms CTV and YouTube on attention metrics, and 60% of its audience are cord-cutters or cord-nevers. Many of these viewers simply aren't reachable through traditional or streaming TV. In Union City, with a well-educated, higher-income base, cinema fills a genuine gap in most media plans.

Are there any industries that cannot advertise at Union City's movie theater?

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema environments. These restrictions apply across the network. Most consumer, retail, healthcare, automotive, and service-based advertisers have no restrictions and can move quickly from creative approval to on-screen placement.

Ready to advertise in Union City?

Call for pricing tailored to your dates, film slate, and targeting.