1 theater · 25 screens
Cinema advertising on 25 screens in Union City, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Union City, CA is part of the San Francisco-Oakland-San Jose metro, with 68,141 residents and a median household income of $137,194. That kind of purchasing power matters to advertisers who want to reach people with the means to act on what they see.
Century 25 Union Landing and XD is the city's only theater, with 25 screens and an estimated 80,000 monthly moviegoer impressions. A 4-week campaign runs $6,200 to $12,400 at Tier 1 CPM rates of $70 to $85. The median resident age is 42.1, and 45.3% hold a bachelor's degree or higher, so the audience skews educated and financially established. Cinema advertising puts your message in front of a captive crowd in a format that consistently outperforms live sports and digital media on attention metrics. For a regional media buy, it's a straightforward addition worth considering.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $6,200 – $12,400 | Tier 1 market rates | up to 80,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century 25 Union Landing and XD runs between $6,200 and $12,400, depending on screen count, ad placement, and format. Union City falls into the Tier 1 pricing bracket, with CPM rates of $70 to $85, in line with its place in the competitive San Francisco-Oakland-San Jose metro market.
Century 25 Union Landing and XD draws an estimated 80,000 monthly moviegoer impressions across its 25 screens. That figure reflects actual in-theater attendance, not panel estimates or modeled data, giving advertisers a reliable baseline for planning reach and frequency.
Common advertisers include restaurants and QSR chains, automotive dealers, healthcare providers, financial services, real estate firms, and local retailers. With a median household income of $137,194, Union City attracts strong performance from brands selling higher-consideration purchases, as well as everyday consumer categories.
Cinema ads run in the pre-show segment on the main screen, before trailers and the feature film. Audiences are seated, phones down, and focused. That environment produces attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
Cinema outperforms CTV and YouTube on attention metrics, and 60% of its audience are cord-cutters or cord-nevers. Many of these viewers simply aren't reachable through traditional or streaming TV. In Union City, with a well-educated, higher-income base, cinema fills a genuine gap in most media plans.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema environments. These restrictions apply across the network. Most consumer, retail, healthcare, automotive, and service-based advertisers have no restrictions and can move quickly from creative approval to on-screen placement.
Call for pricing tailored to your dates, film slate, and targeting.
