1 theater · 19 screens
Cinema advertising on 19 screens in Universal City, CA.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Universal City, CA is part of the Los Angeles market, drawing from a population of nearly 3.9 million people with a median household income of $80,366. The area's median age of 36.9 and 37.8% college-educated population make it a high-value target for brands looking to reach working adults with real purchasing power.
Cinema advertising here runs through Citywalk Stadium 19, a 19-screen venue that generates an estimated 68,205 monthly moviegoer impressions. That volume, concentrated in a single high-traffic location, gives advertisers an audience density that broadcast placements rarely match at comparable cost. For brands that need a foothold in one of the country's most competitive advertising markets, this is a precise, measurable option.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Universal City typically runs $8,550 to $9,050, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Citywalk Stadium 19 generates an estimated 68,205 moviegoer impressions per month across its 19 screens. These are in-seat, eyes-forward viewers, not scrolling users or background-TV households. The audience skews toward adults under 40, with multicultural viewers making up roughly 62% of the national cinema audience.
Common advertisers include restaurants, auto dealerships, retail brands, healthcare providers, financial services, and local businesses targeting nearby neighborhoods. Cinema delivers strong lift: QSR brands see 2 to 3 times return on spend, auto advertisers record 34% increases in foot traffic, and retail sees 53% incremental visits.
Ads run on the main screen before the feature film, during the pre-show sequence. The placement captures a seated audience in a dark room with no second screens competing for attention. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all prohibited in cinema. Theater audiences skew family-inclusive, with roughly 50% of moviegoers attending as co-viewing families, so content and category standards reflect that. Most consumer and B2B categories run without restriction.
Los Angeles is one of the most expensive and cluttered media markets in the country. Streaming and local TV audiences are fragmented across dozens of platforms, and a growing share of those viewers are cord-cutters who see fewer traditional ads. Cinema audiences are 60% cord-cutters or cord-nevers. That makes theaters one of the few places where that segment is reliably reachable at scale.
Call for pricing tailored to your dates, film slate, and targeting.