1 theater · 12 screens
Cinema advertising on 12 screens in Valencia, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Valencia, CA falls within the Los Angeles market and draws a financially strong audience. Median household income runs $119,926, and nearly 40% of residents hold a bachelor's degree or higher. The city's one venue, Valencia Stadium 12 with IMAX, delivers an estimated 33,077 monthly moviegoer impressions across 12 screens. That makes it a focused, efficient placement for brands that want reach without waste.
Cinema advertising here connects with a younger audience that's hard to reach through conventional channels. The national median moviegoer age is 30, well below typical streaming or broadcast viewers. Roughly 60% of moviegoers have cut cable or never subscribed at all, so Valencia Stadium 12 fills a real gap in coverage. With a mean commute of 34.5 minutes and a population of over 229,000, Valencia residents are active consumers with real spending power. A 4-week campaign starts at $2,743.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,740 – $5,490 | Tier 1 market rates | up to 33,077 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Valencia Stadium 12 with IMAX runs between $2,743 and $5,486. Valencia is part of the Tier 1 Los Angeles market, where CPMs range from $70 to $85. The price variation reflects format and placement options. Since Valencia has only one theater, single-theater and citywide budgets are the same.
Common advertisers include restaurants, auto dealers, healthcare providers, financial services, and retail brands. QSR brands report 2 to 3 times return on ad spend, auto dealers see 34% lifts in foot traffic, and retailers record 53% gains in incremental visits. Local, regional, and national brands all run successfully in this format.
Ads run in the pre-show on the main auditorium screens before the feature film begins. Some placements also include lobby formats such as digital displays and static signage. The pre-show puts your ad in front of a seated audience in a darkened room with nowhere else to look. That's why attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital media.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema. These restrictions apply regardless of budget or campaign length. If your business falls into one of these categories, cinema is not the right channel. For most other industries, the format is open and the approval process is straightforward.
Cinema delivers a verified, in-person impression in a controlled environment. There's no skip button and no second screen competing for attention. The Valencia audience skews younger than Netflix, Hulu, or NFL viewers, and 60% are cord-cutters who are hard to reach through traditional TV. On third-party measurement studies, cinema attention benchmarks consistently beat both CTV and YouTube.
A standard campaign runs 4 weeks, matching typical film cycles and giving your ad consistent exposure as new audiences come through. With 33,077 estimated monthly impressions across 12 screens, a single flight can deliver solid reach for a local or regional brand. Some advertisers extend to 8 or 12 weeks to build frequency among Valencia's 229,021 residents.
Call for pricing tailored to your dates, film slate, and targeting.
