1 theater · 14 screens
Cinema advertising on 14 screens in Vallejo, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Vallejo, CA gives advertisers direct access to a mid-size Bay Area market with real purchasing power. The city's 124,637 residents carry a median household income of $89,496, and with a mean commute of nearly 36 minutes, these are working adults with money to spend and decisions to make.
There is one cinema in Vallejo, the Vallejo 14, with 14 screens generating an estimated 44,800 moviegoer impressions per month. As part of the San Francisco-Oakland-San Jose market, this inventory is priced at Tier 1 CPM rates, a reflection of the region's advertising value. Cinema audiences here skew younger than traditional TV viewers, run 62% multicultural, and include a strong share of families. For local and regional brands that want captive attention without the noise of streaming or social media, the Vallejo 14 is a focused, measurable placement.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,470 – $6,940 | Tier 1 market rates | up to 44,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Vallejo 14 costs between $3,472 and $6,944, depending on ad length and placement. That range reflects Tier 1 CPM pricing of $70 to $85, in line with the San Francisco-Oakland-San Jose market. The theater delivers an estimated 44,800 moviegoer impressions per month across its 14 screens.
Local and regional advertisers across healthcare, auto dealerships, restaurants, financial services, real estate, and retail regularly use cinema. Auto brands have seen 34% increases in foot traffic from cinema campaigns. QSR advertisers report 2 to 3 times their media spend in attributed revenue. If your brand needs attentive, local audiences, cinema delivers.
Ads run on screen before the feature film, during the pre-show segment, reaching every ticket holder in the auditorium. The format is full-screen, audio-on, and non-skippable. Depending on campaign structure and theater availability, some placements also extend to lobby digital displays and other in-venue touchpoints.
Cinema delivers 2 to 6 times the attention of live sports, and 6 to 16 times that of social and digital formats. About 60% of moviegoers in national studies are cord-cutters or cord-nevers, so TV spots simply don't reach them. In a market saturated with streaming, the theater screen cuts through.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of city or theater. If your category falls outside these, contact Alluvit Media to confirm eligibility before building out a campaign brief.
A minimum 4-week run is standard, and at 44,800 estimated monthly impressions, Vallejo's single-theater market gives a 4-week buy real reach. Campaigns tied to a product launch, seasonal push, or event often extend to 8 or 12 weeks to keep the message in front of audiences longer.
Call for pricing tailored to your dates, film slate, and targeting.
