1 theater · 13 screens
Cinema advertising on 13 screens in Victor, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Victor, NY falls within the Rochester market and punches above its size in advertising value. The 2,707 residents here have a median household income of $98,068, and more than half hold a bachelor's degree or higher. That's a concentrated, high-income consumer base that local and regional advertisers want in front of their message.
The Eastview Mall 13 is the only theater in Victor. Its 13 screens generate an estimated 20,800 monthly moviegoer impressions, making it a legitimate venue for brands that want consistent, attentive exposure. Cinema audiences in this market skew younger than TV or streaming viewers, with 60% having cut cable or never subscribed. A 4-week campaign at this location runs $769 to $1,539 depending on screen count and placement, a range that puts cinema advertising within budget for businesses of most sizes.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $770 – $1,540 | Tier 4 market rates | up to 20,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Eastview Mall 13 runs between $769 and $1,539, depending on placement format and how many of the theater's 13 screens are included. Victor is a Tier 4 market with CPM rates of $34 to $40, which holds up well given the local audience's income and education profile.
Common advertisers include restaurants, auto dealerships, healthcare providers, home services, financial institutions, and retail brands. Cinema has documented strong results across several of these categories: a 34% lift in auto dealer foot traffic and a 53% increase in incremental retail visits, both measured in national studies.
Ads run on-screen as part of the pre-show program before the feature film starts. It's a full-motion, full-audio placement on a large format screen in a dark room: no scrolling, no muting, no second screens. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social media placements.
Cinema audiences in Victor and the broader Rochester market skew young, with the national median moviegoer age sitting at 30. Sixty percent are cord-cutters or cord-nevers, so traditional cable and broadcast TV simply don't reach them. Cinema also sidesteps the skipping, buffering, and banner blindness that plague streaming and digital formats.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placement. These restrictions apply network-wide, regardless of local regulations. If your business falls into one of these categories, cinema advertising in Victor is not an option.
For most local businesses in Victor, 20,800 monthly impressions is a meaningful number. The audience skews toward higher-income households, which fits the $98,068 median household income in this ZIP code. Pair that with the focused attention cinema commands, and you get stronger recall and response than a comparable digital buy at the same spend.
Call for pricing tailored to your dates, film slate, and targeting.
