1 theater · 12 screens
Cinema advertising on 12 screens in Victoria, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Victoria, TX is a mid-size South Texas market with 65,514 residents and a median household income of $68,233. The city's one movie theater, Cinemark 12 Victoria, runs 12 screens and delivers an estimated 19,200 monthly moviegoer impressions, making it a focused, efficient buy for local and regional advertisers.
Cinema advertising in Victoria reaches an audience that skews younger than most traditional media, with a national median moviegoer age of 30. About 60% of moviegoers are cord-cutters or cord-nevers, so TV and streaming campaigns miss them entirely. A 4-week campaign at Cinemark 12 Victoria runs $710 to $1,420 depending on screen count and placement. With the median Victoria commuter spending about 20 minutes in the car each way, pairing cinema with other local formats can build strong frequency across a defined geographic area.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark 12 Victoria typically runs between $710 and $1,420. Victoria is a Tier 4 market with CPMs ranging from $34 to $40. With one theater and 12 screens serving the city, your entire buy runs through a single venue, which keeps costs predictable and reporting straightforward.
The theater generates an estimated 19,200 monthly moviegoer impressions across its 12 screens. The audience skews toward adults under 35, with 62% identifying as multicultural and roughly half attending with family or in a group. In a market of 65,514 people, that's a substantial share of active local consumers reached every month.
Common advertisers include restaurants, auto dealerships, healthcare providers, financial services firms, real estate companies, local retailers, and service businesses. The results are well-documented: QSR brands have seen 2 to 3 times return on ad spend, auto advertisers average a 34% lift in foot traffic, and retail brands report 53% more incremental store visits compared to control groups.
Ads run on screen before the feature film, in a full-sight, full-sound environment with almost no competing distractions. Attention scores for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. There are no skip buttons, no second screens, no muted autoplay.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placement. These restrictions apply nationally across the theater network. Most local business categories are fully eligible, including healthcare, food and beverage (non-alcoholic), financial services, automotive, and retail.
Local TV audiences in smaller markets like Victoria are aging and fragmenting. About 60% of moviegoers are cord-cutters or cord-nevers, largely unreachable through traditional broadcast. Cinema also outperforms CTV and YouTube on verified attention metrics. For advertisers trying to reach adults under 40 in Victoria with a guaranteed full-screen, unmuted experience, cinema fills a gap that TV and streaming leave open.
Call for pricing tailored to your dates, film slate, and targeting.
