1 theater · 12 screens
Cinema advertising on 12 screens in Vienna, WV.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Vienna, WV is part of the Parkersburg market, with a population of 10,575 and a median household income of $65,211. One theater serves this community: Grand Central 12, a 12-screen venue that draws an estimated 19,200 moviegoer impressions per month. For advertisers, that is a concentrated, recurring audience within a defined geographic area.
Cinema advertising in Vienna skews younger than most traditional TV or streaming buys. National moviegoer data puts the median age at 30, and roughly 60% of the cinema audience has cut cable or never subscribed. That makes the theater one of the few reliable ways to reach this group in a distraction-free, lean-in environment. Attention metrics for cinema run 6 to 16 times higher than social and digital formats. A 4-week campaign starts at $710, which puts it within range for local and regional advertisers targeting Parkersburg-market consumers.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Grand Central 12 runs between $710 and $1,420. Vienna is a Tier 4 market with CPMs of $34 to $40. With only one theater in the city, a single-theater buy and a citywide buy are the same investment. Budget scales with screen count and campaign duration.
Grand Central 12 delivers an estimated 19,200 moviegoer impressions per month across its 12 screens. These are verified in-seat exposures, not scrolled-past digital views. Over a standard 4-week flight, your creative runs before every feature on your selected screens, building frequency with a local audience.
Common advertisers include restaurants and QSR chains, auto dealerships, healthcare providers, financial services, home improvement retailers, and local service businesses. Cinema delivers documented results: QSR brands see 2 to 3 times return on ad spend, auto advertisers report 34% increases in foot traffic, and retail advertisers see 53% incremental store visits.
Ads run on screen as part of the pre-show sequence before the feature film begins. The placement is full-motion, full-sound, full-screen, in a dark room where the audience is already seated. There is no second screen, no skip button, no feed to scroll past. Attention scores run 2 to 6 times higher than live sports placements.
Local TV and streaming reach broader but less attentive audiences. About 60% of Vienna-area moviegoers are cord-cutters or cord-nevers, so cable TV buys miss them almost entirely. Cinema fills that gap with a captive audience and attention levels that run 6 to 16 times higher than social and digital advertising.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and ballot measures. These restrictions apply across the network regardless of local regulations. Most local and regional advertisers in retail, healthcare, automotive, dining, and professional services are fully eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
