1 theater · 14 screens
Cinema advertising on 14 screens in Vineland, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Vineland, NJ gives advertisers direct access to a mid-size South Jersey market with real purchasing power. With a population of roughly 60,700 and a median household income of $65,854, this is a community of working families and local consumers who show up for the cinema experience.
The market centers on Cumberland Mall 14, a 14-screen theater generating an estimated 44,800 monthly moviegoer impressions. That single venue covers the city's cinema audience entirely, which makes campaign planning straightforward. Vineland falls within the broader Philadelphia market and is priced at the Tier 1 CPM range of $70 to $85. A 4-week campaign runs between $3,472 and $6,944 depending on screen count and placement type.
The moviegoing audience here skews younger than most streaming platforms, with strong multicultural representation and a high share of cord-cutters. For local and regional brands, it is a focused, high-attention environment with measurable results.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,470 – $6,940 | Tier 1 market rates | up to 44,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cumberland Mall 14 runs between $3,472 and $6,944, depending on the number of screens selected and the ad format. Vineland carries a Tier 1 CPM of $70 to $85, priced at that level because of its position in the Philadelphia market and consistent foot traffic across 14 screens.
Cumberland Mall 14 generates an estimated 44,800 monthly moviegoer impressions, which is your total potential reach across a 4-week campaign. Vineland has one theater, so citywide reach and single-theater reach are the same number. That makes budgeting and audience planning straightforward.
Common advertisers include restaurants and QSR chains, auto dealerships, healthcare providers, real estate agencies, and retail brands. Cinema advertising has documented lift outcomes: QSR brands see 2 to 3 times return on ad spend, auto advertisers see 34% increases in foot traffic, and retail sees 53% incremental visits.
Ads run on screen before the feature film begins, within a pre-show program seen by the full seated audience. Placements can also include lobby screens and other in-venue digital surfaces. The pre-show format puts viewers in a focused, phone-down environment, with attention ratings 6 to 16 times higher than social and digital media.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this network. These restrictions apply to all campaigns, regardless of size or market. If your category falls outside these exclusions, approval is straightforward and campaigns can typically launch within a few weeks.
Cinema audiences in Vineland skew younger, with the national median moviegoer age sitting at 30. Sixty percent are cord-cutters, making them hard to reach through traditional TV. Attention in the cinema environment runs 2 to 6 times higher than live sports and outperforms both CTV and YouTube on documented engagement metrics.
Call for pricing tailored to your dates, film slate, and targeting.
