3 theaters · 42 screens
Cinema advertising on 42 screens in Virginia Beach, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Virginia Beach has over 457,000 residents, a median household income of $90,685, and a median age of 37.4. About 40% hold bachelor's degrees or higher. For brands targeting working adults and families with real purchasing power, those numbers make a strong case.
Cinema advertising in Virginia Beach runs across 3 theaters and 42 screens, generating an estimated 84,000 monthly moviegoer impressions. The city falls within the Norfolk-Portsmouth-Newport News market, a Tier 3 designation with CPMs between $37 and $45. A single-theater 4-week campaign starts at $984; a citywide buy across all three locations runs $3,444 to $6,888. The top venues are Lynnhaven 18, Columbus Stadium 12, and Strawbridge 12. For advertisers tired of fighting for attention in digital feeds, cinema offers something different: an audience that is physically present, off their phones, and watching a screen by choice.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $2,950 | Tier 3 market rates | up to 28,000 imps/theater |
| Citywide (all 3 theaters) | $3,440 – $6,890 | Tier 3 market rates | ~84,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at one of Virginia Beach's three locations runs $984 to $2,952. To cover all 42 screens across Lynnhaven 18, Columbus Stadium 12, and Strawbridge 12, a citywide four-week buy costs $3,444 to $6,888. CPMs fall between $37 and $45, in line with this Tier 3 market.
Common categories include restaurants and QSR chains, auto dealerships, healthcare providers, local colleges, real estate firms, and retail brands. Cinema has documented a 2-3x sales lift for QSR advertisers, a 34% foot traffic increase for auto, and 53% incremental visits for retail. For businesses with physical locations nearby, those numbers make a compelling case.
Ads run on screen before the feature film, during what's called the pre-show. It's a full-motion, full-sound format shown to a seated audience with no option to skip or scroll past. Depending on the venue and package selected, some placements also include lobby screens and static positions at concession stands.
Cinema audiences pay attention at a rate 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms, outperforming CTV and YouTube as well. In Virginia Beach, 60% of moviegoers are cord-cutters or cord-nevers, making cinema one of the few screen-based channels where you can reliably reach them.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network. These restrictions apply across all Virginia Beach theater locations and are standard nationally. Most consumer categories are fully eligible, including healthcare, finance, food and beverage (non-alcohol), education, and local services.
Four weeks is the standard minimum and a practical starting point for building frequency. Virginia Beach generates roughly 84,000 monthly moviegoer impressions across its 42 screens, so a four-week run gives most campaigns enough exposure to drive measurable results. Brands focused on seasonal promotions or event-based marketing often extend to 8 or 12 weeks.
Call for pricing tailored to your dates, film slate, and targeting.