1 theater · 10 screens
Cinema advertising on 10 screens in Visalia, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Visalia is a growing Central Valley city of 142,649 residents, with a median age of 33.5 and a household income of nearly $80,000. A young, working-age population with real purchasing power makes it a practical target for local and regional advertisers.
The city has one theater, Visalia Stadium 10, with 10 screens and an estimated 20,000 monthly moviegoer impressions. A 4-week campaign runs $820 to $1,640, putting it in the Tier 3 pricing range ($37 to $45 CPM). Cinema audiences here follow national patterns: roughly 60% are cord-cutters or cord-nevers, 62% are multicultural, and attention scores run 6 to 16 times higher than social and digital placements. For advertisers who need to reach Visalia consumers somewhere they can't skip the ad, cinema is a direct path in.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $820 – $1,640 | Tier 3 market rates | up to 20,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Visalia Stadium 10 runs between $820 and $1,640, depending on screen count and placement. Visalia falls into the Tier 3 pricing range, with CPMs of $37 to $45. With only one theater in the city, a single-theater buy and a citywide buy are the same investment.
Visalia Stadium 10 generates an estimated 20,000 moviegoer impressions per month across its 10 screens. The audience skews young, with a national median moviegoer age of 30, and roughly half attend as families or groups, which extends the reach of each ad exposure.
Common advertisers include quick-service restaurants, auto dealers, healthcare providers, local retailers, real estate agencies, and financial services. Cinema has documented strong results across these categories: a 34% increase in foot traffic for auto advertisers and 53% incremental retail visits tracked in national studies.
Ads run in the pre-show program, typically within the 15 to 30 minutes before the feature starts. It's a full-screen, full-audio placement in a dark room with no competing content. Lobby placements such as digital displays or static signage may also be available depending on the theater.
About 60% of moviegoers nationally are cord-cutters or cord-nevers, making them largely unreachable through traditional TV. Cinema attention rates run 2 to 6 times higher than live sports and outperform CTV and YouTube. Visalia's median age is 33.5, and cinema is one of the few ad formats that consistently reaches that age group on its own terms, away from linear television.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local laws or market conditions. Most retail, service, healthcare, and food and beverage categories have no restrictions and can run standard campaigns without additional review.
Call for pricing tailored to your dates, film slate, and targeting.
