2 theaters · 30 screens

Movie Theater Advertising in Waco, TX

Cinema advertising on 30 screens in Waco, TX.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

2

Theaters

30

Screens

59,300

4-Week Impressions (est.)

142K

City Population

Waco's movie theater audience is younger than most local media can reach. With a median age of 29.2 and roughly 48,000 monthly moviegoer impressions across 2 theaters and 30 screens, your brand runs before every showing with no skipping, no scrolling, no competition for attention.

The audience has a median household income of $51,468 and 28.6% hold a bachelor's degree or higher. Cinema advertising consistently delivers measurable lift for local and regional brands in markets this size.

Theaters in Waco, TX

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising in Waco cost?

A 4-week campaign at a single Waco theater typically runs $1,400 to $3,100, depending on the venue and how many screens you take. Waco has 2 theaters in our cinema network.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What types of businesses advertise in Waco movie theaters?

Common advertisers include quick-service and sit-down restaurants, auto dealerships, healthcare providers, local universities, retail stores, and financial services. Cinema's documented lift data, including 34% increased foot traffic for auto dealers and 53% incremental retail visits nationally, makes it a strong fit for businesses that depend on local customer acquisition.

Where exactly does my ad appear inside the theater?

Your ad runs on screen as part of the pre-show program before the feature film. Every person in that auditorium sees it on a full cinema screen with surround sound and nothing else competing for their attention. Lobby digital displays and other in-theater placements may also be available depending on the location.

How does cinema advertising compare to TV or streaming in Waco?

Cinema audiences pay attention at 2 to 6 times the rate of live sports viewers and 6 to 16 times the rate of social or digital media viewers. About 60% of moviegoers are cord-cutters or cord-nevers, so TV and streaming ads miss most of them. Cinema reaches those people in a single, undivided viewing session.

How long does a campaign need to run to see results?

Most campaigns run in 4-week flights, matching standard movie release cycles and giving your ad enough repeat exposure across Waco's estimated 48,000 monthly impressions. Brands tracking outcomes typically see measurable lift within a single flight. Multi-month campaigns compound awareness and recall from there.

Are there any categories that cannot advertise in Waco theaters?

Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through this network. These restrictions apply across all theater locations in Waco and are standard policy regardless of market tier. Most local and regional business categories are fully eligible, including healthcare, food service, education, and home services.

Ready to advertise in Waco?

Call for pricing tailored to your dates, film slate, and targeting.