2 theaters · 30 screens
Cinema advertising on 30 screens in Waco, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Waco's movie theater audience is younger than most local media can reach. With a median age of 29.2 and roughly 48,000 monthly moviegoer impressions across 2 theaters and 30 screens, your brand runs before every showing with no skipping, no scrolling, no competition for attention.
The Waco-Temple-Bryan market is a Tier 4 placement, with CPMs in the $34 to $40 range. A single-theater campaign running 4 weeks starts at $828. A citywide buy covering both Galaxy 16 with IMAX and Waco 14 runs $1,776 to $3,552 for the same period. The audience has a median household income of $51,468 and 28.6% hold a bachelor's degree or higher. Cinema advertising consistently delivers measurable lift for local and regional brands in markets this size.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,890 | Tier 4 market rates | up to 24,000 imps/theater |
| Citywide (all 2 theaters) | $1,780 – $3,550 | Tier 4 market rates | ~48,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single Waco theater runs $828 to $1,894, depending on screens and placement. To cover both Galaxy 16 with IMAX and Waco 14, budget $1,776 to $3,552 for the same period. CPMs fall between $34 and $40, consistent with other Tier 4 markets.
Common advertisers include quick-service and sit-down restaurants, auto dealerships, healthcare providers, local universities, retail stores, and financial services. Cinema's documented lift data, including 34% increased foot traffic for auto dealers and 53% incremental retail visits nationally, makes it a strong fit for businesses that depend on local customer acquisition.
Your ad runs on screen as part of the pre-show program before the feature film. Every person in that auditorium sees it on a full cinema screen with surround sound and nothing else competing for their attention. Lobby digital displays and other in-theater placements may also be available depending on the location.
Cinema audiences pay attention at 2 to 6 times the rate of live sports viewers and 6 to 16 times the rate of social or digital media viewers. About 60% of moviegoers are cord-cutters or cord-nevers, so TV and streaming ads miss most of them. Cinema reaches those people in a single, undivided viewing session.
Most campaigns run in 4-week flights, matching standard movie release cycles and giving your ad enough repeat exposure across Waco's estimated 48,000 monthly impressions. Brands tracking outcomes typically see measurable lift within a single flight. Multi-month campaigns compound awareness and recall from there.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through this network. These restrictions apply across all theater locations in Waco and are standard policy regardless of market tier. Most local and regional business categories are fully eligible, including healthcare, food service, education, and home services.
Call for pricing tailored to your dates, film slate, and targeting.
