1 theater · 12 screens
Cinema advertising on 12 screens in Walla Walla, WA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Walla Walla, WA is part of the Yakima-Pasco-Richland-Kennewick market, with a population of 33,766 and a median household income of $65,493. The median age is 38.1 and average commutes run under 13 minutes, which means residents are locally rooted and reachable through community-facing media.
Century Grand Cinemas is the only theater in the market. It runs 12 screens and generates an estimated 19,200 monthly moviegoer impressions. That concentration gives advertisers a clean, captive audience with no fragmentation. Cinema viewers here are largely cord-cutters, hard to reach through traditional TV, and national data shows moviegoers deliver attention rates 6 to 16 times higher than social and digital placements. For local and regional brands building awareness in Walla Walla, this theater is a cost-efficient, high-attention option with a defined, measurable audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Grand Cinemas runs between $710 and $1,420. Walla Walla falls into a Tier 4 market, with CPMs of $34 to $40, depending on screen count, placement type, and campaign scope. At 19,200 estimated monthly impressions across 12 screens, the cost per impression holds up well against other local advertising options.
Local restaurants, auto dealerships, healthcare providers, real estate agencies, and regional retailers are all common advertisers in cinema. National data shows QSR brands see 2 to 3 times return on ad spend, auto advertisers gain 34% more foot traffic, and retail sees 53% incremental visits. Any brand targeting adults with household incomes around $65,000 is a natural fit.
Ads run in the pre-show segment before the feature film starts. It's a full-screen, full-audio format in a darkened room with no second-screen competition. Lobby placements and other in-theater touchpoints may also be available depending on campaign configuration.
Cinema reaches the 60% of moviegoers who are cord-cutters or cord-nevers, meaning they largely bypass traditional TV and many streaming ad tiers. Attention research rates cinema 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital ads. That makes it a strong complement to those channels, or a direct alternative.
The standard campaign unit is 4 weeks, which puts the Walla Walla pricing range at $710 to $1,420. Longer flights are available and generally work better for brand-building goals. Shorter placements tied to specific releases or local events can also be structured, depending on availability and campaign objectives.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema ad programs. These restrictions apply regardless of local laws or market. Advertisers in those categories should look to other channels. Most consumer, healthcare, financial, and service-based businesses are eligible without issue.
Call for pricing tailored to your dates, film slate, and targeting.
