1 theater · 16 screens
Cinema advertising on 16 screens in Warren, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Warren, MI is a working-class Detroit suburb with 138,128 residents and a median household income of $63,741. The city skews practical and commuter-driven, with a mean commute of 25.4 minutes and a median age of 37.9. That profile works well for cinema advertising, where audiences are already relaxed and paying attention.
Warren has one movie theater, Universal Grand Cinema 16, with 16 screens and an estimated 38,400 monthly moviegoer impressions. For advertisers targeting the broader Detroit market, Warren offers a focused entry point into a dense suburban population. A 4-week campaign runs $2,054 to $4,108 depending on screen count and format. Cinema audiences here are 60% cord-cutters and 62% multicultural, giving advertisers reach that broadcast and streaming increasingly struggle to deliver. If your business serves Warren or the surrounding Detroit metro, this is a high-attention channel worth a serious look.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Universal Grand Cinema 16 runs between $2,054 and $4,108. Warren falls in the Tier 2 pricing range, with CPMs of $47 to $60. That cost covers an estimated 38,400 monthly impressions from an audience that is seated, eyes on screen, and cannot scroll past your ad.
Local and regional advertisers across several categories use cinema regularly: auto dealers, QSR chains, healthcare providers, banks, real estate firms, and retailers. Auto advertisers have seen 34% increases in foot traffic through cinema campaigns; retail advertisers have documented 53% incremental visit lifts. Warren's working-family demographic fits those categories well.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply across the ad network regardless of budget or campaign size. Most local service businesses, retailers, healthcare providers, and restaurants fall well within acceptable categories.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital formats. 60% of moviegoers are cord-cutters or cord-nevers, making cinema one of the few formats that reaches this segment reliably. In Warren, that matters. The city's younger, diverse suburban population skews heavily toward exactly the viewers that TV and streaming buys routinely miss.
Ads run on-screen before feature films during the pre-show segment, when the house is full and the lights are down. Depending on your package, placements can also include lobby screens and other in-venue touchpoints. With 16 screens under one roof, Universal Grand Cinema 16 offers broad audience reach from a single location.
Most campaigns run in 4-week flights, matching film booking cycles. A single 4-week run delivers around 38,400 impressions in Warren. Many advertisers book multiple consecutive flights to build frequency, especially around seasonal promotions, local events, or product launches tied to the Detroit metro market.
Call for pricing tailored to your dates, film slate, and targeting.
