2 theaters · 28 screens
Cinema advertising on 28 screens in Washington, DC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Washington, DC is one of the most educated and highest-earning urban markets in the country. With a median household income of $106,287 and 63.6% of residents holding a bachelor's degree or higher, the audience walking into a DC movie theater is already prequalified. These are professionals and decision-makers with real purchasing power.
Alluvit Media places advertising across 2 theaters and 28 screens in the DC market, reaching an estimated 89,600 moviegoer impressions per month. Top venues include Gallery Place 14 and Georgetown 14, both drawing diverse audiences in high-traffic neighborhoods. The median moviegoer age is 30, a demographic that over-indexes for cord-cutting and is notoriously hard to reach through traditional broadcast or cable. A 4-week citywide campaign starts at $6,944, making DC cinema advertising a competitive option for brands that need attention, not just impressions.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,470 – $6,940 | Tier 1 market rates | up to 44,800 imps/theater |
| Citywide (all 2 theaters) | $6,940 – $13,890 | Tier 1 market rates | ~89,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign runs $3,472 to $6,944. To cover both theaters and all 28 screens, expect to pay $6,944 to $13,888 for the same period. DC is a Tier 1 market with CPMs ranging from $70 to $85, which reflects the income levels and audience quality in this market.
Common advertisers include financial services, healthcare systems, law firms, universities, luxury retail, and restaurants. With a median household income over $106,000 and a majority of residents holding college degrees, the DC audience is a strong fit for premium and professional service brands. Local and regional businesses also use cinema advertising to build credibility in a competitive market.
Ad placements include the pre-show on the main screen, lobby screens, and other in-venue digital touchpoints. The on-screen pre-show runs in the minutes before the feature film, reaching a seated audience with nowhere else to look. This format delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
Sixty percent of moviegoers are cord-cutters or cord-nevers, so standard cable and broadcast buys simply don't reach them. Cinema also outperforms CTV and YouTube on verified attention metrics. For DC brands targeting younger professionals aged 25 to 40 who have moved away from traditional television, cinema fills a measurable gap in the media plan.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on this network. This applies across all theaters in the DC market, including Gallery Place 14 and Georgetown 14. Advertisers in those categories should contact us to discuss placement options outside of cinema.
A 4-week campaign is the standard entry point, long enough to generate measurable brand lift in most categories. Retail campaigns have documented 53% incremental visit increases, and automotive advertisers have seen 34% foot traffic gains. Brands with ongoing awareness goals often run 8- to 12-week schedules to maintain consistent exposure across the DC audience.
Call for pricing tailored to your dates, film slate, and targeting.
