2 theaters · 24 screens
Cinema advertising on 24 screens in Wayne, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Wayne, NJ falls within the New York market, one of the highest-value advertising environments in the country. The town has 2 movie theaters and 24 screens across locations like Wayne 14 and Willowbrook Mall, generating an estimated 76,800 monthly impressions from an audience that is physically present and paying attention.
Cinema advertising in Wayne reaches a median age of 30, skews heavily toward cord-cutters, and draws a 62% multicultural audience. These are not people reliably reached through cable or standard display. Campaigns are priced at Tier 1 rates ($70 to $85 CPM), in line with the premium New York market. A single-theater 4-week buy runs $2,976 to $5,952. A campaign across both theaters runs $5,952 to $11,904. For brands that need real attention in a competitive suburban corridor, Wayne offers measurable reach with documented lift across retail, auto, and QSR categories.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
| Citywide (all 2 theaters) | $5,950 – $11,900 | Tier 1 market rates | ~76,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at one of Wayne's two theaters runs $2,976 to $5,952. To cover both Wayne 14 and Willowbrook Mall with a citywide buy, plan for $5,952 to $11,904 over 4 weeks. Rates are based on Tier 1 New York market CPM pricing of $70 to $85, applied to 76,800 estimated monthly impressions.
Common advertisers include local and regional restaurants, auto dealerships, healthcare providers, financial services firms, retail chains, real estate companies, and entertainment brands. Cinema advertising has a measurable track record: QSR advertisers see 2 to 3x return on spend, auto advertisers report 34% increases in foot traffic, and retail brands see 53% incremental store visits.
Cinema audiences pay attention at 2 to 6 times the rate of live sports viewers and 6 to 16 times the rate of social or digital audiences. 60% of Wayne moviegoers are cord-cutters or cord-nevers, meaning cinema reaches people who are largely unavailable through traditional TV buys or standard CTV placements.
Ads run on screen before the feature film, during the pre-show sequence. The format is full-motion, full-sound, and unskippable, shown in a dark room to a seated audience. Some campaigns also include lobby placements. On measured attention metrics, pre-show cinema advertising consistently outperforms CTV and YouTube.
The standard campaign unit is 4 weeks, matching typical film rotation cycles and giving a campaign enough impressions to build frequency. Brands can extend beyond 4 weeks to maintain presence across multiple film cycles. Across 24 screens in Wayne, a 4-week run delivers real reach within the local New York metro corridor.
Yes. Cinema advertising in this network does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply regardless of market tier or budget level. Most consumer, local service, healthcare, and B2B categories are eligible and can be onboarded without issue.
Call for pricing tailored to your dates, film slate, and targeting.
