1 theater · 12 screens
Cinema advertising on 12 screens in Webster, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Webster, NY is part of the Rochester metro, with a population of 5,734 and a median household income of $66,584. The community leans toward established households: median age of 41.2, and 36.3% of residents hold a bachelor's degree or higher. For local and regional advertisers, that's a financially stable audience worth reaching.
The Webster 12 is the only movie theater in the city. Its 12 screens generate an estimated 19,200 monthly moviegoer impressions, and a 4-week cinema advertising campaign runs $710 to $1,420, making it a practical entry point into the Rochester market. Alluvit Media places your creative on screen before features, in an environment with no competing notifications or feeds. Attention metrics for cinema consistently outperform live sports, streaming, and social media by measurable margins. For businesses targeting Webster residents with real buying power, it's a direct channel in.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Webster 12 runs between $710 and $1,420, depending on screen count and placement. Webster is a Tier 4 market with CPMs ranging from $34 to $40. With roughly 19,200 monthly impressions available, the cost per contact compares favorably to local broadcast or digital display in the Rochester area.
Common advertisers include restaurants, auto dealerships, healthcare providers, home services, financial institutions, and retail businesses. With a median household income of $66,584 and a strong share of college-educated residents, the Webster audience is well matched to advertisers selling considered purchases or ongoing service relationships.
Ads run on screen as part of the pre-show sequence before the feature film starts. Every seat faces the same screen, the lights are down, phones are put away, and there is no competing content. That environment produces attention levels 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, making them hard or impossible to reach through cable TV. Streaming audiences skip ads or pay for ad-free tiers. Cinema puts a non-skippable, full-screen ad in front of an audience that chose to sit down and watch. Retail advertisers have documented 53% more incremental store visits after running cinema campaigns.
A standard campaign runs 4 weeks, which is the base unit for pricing in Webster. Many advertisers extend to 8 or 12 weeks to build frequency with the moviegoing audience. Webster has one theater with 12 screens and consistent weekly traffic, so even a single 4-week flight can generate meaningful reach within the local market.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through the cinema advertising network. These restrictions apply regardless of local ordinance or state law. If your business falls into one of these categories, cinema placement is not available. All other standard commercial categories are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
