1 theater · 10 screens
Cinema advertising on 10 screens in Weslaco, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Weslaco is a Rio Grande Valley city of 41,437 with a median age of 30.2, putting it among the younger markets in Texas. That lines up well with the national moviegoing audience, which also has a median age of 30. The city has one cinema, Movies 10 Weslaco, with 10 screens and an estimated 16,000 monthly impressions available to advertisers.
Median household income is $54,995. Weslaco falls within the Harlingen-Wslco-Brnsvl-McA market, a Tier 4 designation with CPM rates between $34 and $40. A 4-week campaign runs $592 to $1,184. Cinema advertising here reaches an audience that skews multicultural (62% nationally), includes a high share of cord-cutters, and delivers attention levels 6 to 16 times stronger than social and digital placements. For local and regional brands targeting a young Rio Grande Valley audience, it's a format with measurable exposure at a defined cost.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $590 – $1,180 | Tier 4 market rates | up to 16,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Movies 10 Weslaco runs between $592 and $1,184, depending on the number of screens and ad placements selected. The market CPM falls between $34 and $40. At 16,000 estimated monthly impressions, that cost per contact holds up well against local TV and digital alternatives.
Common advertisers include local restaurants, auto dealers, healthcare providers, real estate offices, and regional retailers. Nationally, QSR brands see 2 to 3 times return on spend, auto advertisers report 34% increases in foot traffic, and retail brands document 53% incremental visits. Those benchmarks hold across market sizes, including Tier 4 markets like Weslaco.
Ads run on-screen during the pre-show segment before the feature film begins. Every person in the auditorium sees the ad in full-screen format with audio. There's no way to skip, mute, or look away to another screen. That's why attention scores run 2 to 6 times higher than live sports placements.
Local TV skews older and fights DVR skipping and channel surfing. Streaming has an ad-free tier problem. Cinema reaches a younger audience, with a median age of 30, and 60% of moviegoers are cord-cutters or cord-nevers, so TV and streaming may never reach them at all. Attention in cinema consistently outperforms both CTV and YouTube.
The standard entry point is a 4-week campaign, giving your ad enough run time to build frequency with the rotating moviegoing audience at Movies 10 Weslaco. Campaigns can extend beyond 4 weeks for sustained exposure. Most advertisers run 4 to 12 weeks, depending on budget and goals such as a product launch or seasonal promotion.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the theater network regardless of city or market tier. Advertisers in those categories should explore alternative channels. Most local business categories, including healthcare, food and beverage, education, and home services, are fully eligible.
Call for pricing tailored to your dates, film slate, and targeting.
