1 theater · 7 screens
Cinema advertising on 7 screens in West Hills, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
West Hills falls within the Los Angeles market and draws from a population base of nearly 3.9 million residents, with a median household income of $80,366 and a median age of 36.9. That combination of income and age makes local moviegoers a commercially attractive audience for advertisers across most major categories.
The Fallbrook 7 is the only theater serving West Hills, with 7 screens generating an estimated 21,717 monthly moviegoer impressions. Cinema advertising here reaches an audience that skews younger than streaming or cable viewers, with 60% identifying as cord-cutters or cord-nevers. Campaigns run in 4-week cycles and are priced between $1,539 and $3,078, placing this market at a Tier 1 CPM of $70 to $85. About 38% of residents hold a bachelor's degree or higher, and the average commute tops 31 minutes, two figures that point to a working, mobile consumer base worth reaching on the big screen.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 1 market rates | up to 21,717 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign at the Fallbrook 7 runs between $1,539 and $3,078, depending on ad format and screen placement. West Hills carries a Tier 1 CPM of $70 to $85. Because the Fallbrook 7 is the only theater in the city, a single-theater campaign and a citywide campaign are the same thing, with the same price range.
Common advertisers include restaurants, auto dealers, healthcare providers, retailers, financial services, and local service businesses. Cinema has documented results across these categories: a 34% increase in auto dealer foot traffic and 53% more incremental retail visits, both from published lift studies. Any brand targeting West Hills adults with disposable income is a natural fit.
Ads run as part of the pre-show on screen before the feature film starts. Placements can also include lobby screens, poster cases, and other in-venue touchpoints depending on availability at Fallbrook 7. The on-screen pre-show format reaches a seated, undistracted audience with attention ratings 6 to 16 times higher than social and digital media.
Cinema audiences skew younger, with a median moviegoer age of 30, well below the typical viewer on cable or most streaming platforms. Attention measurement data shows cinema outperforms live sports by 2 to 6 times and beats CTV and YouTube consistently. And with 60% of moviegoers having cut cable or never subscribed, cinema reaches a large share of people that TV and streaming simply don't.
Yes. Alcohol, tobacco, cannabis, firearms, and political ads are not accepted in cinema advertising placements. These restrictions apply across the network regardless of market or theater. Alluvit Media can confirm category eligibility before you build a campaign.
The Fallbrook 7 draws an estimated 21,717 moviegoer impressions each month across its 7 screens. Over a standard 4-week campaign, your ad runs in a non-skippable, high-attention environment. The West Hills audience is 62% multicultural, with a substantial share of families attending together, which extends campaign reach beyond the individual viewer into the household.
Call for pricing tailored to your dates, film slate, and targeting.
