1 theater · 9 screens
Cinema advertising on 9 screens in West Lafayette, IN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
West Lafayette is a college-driven market anchored by Purdue University, with a median age of 21.4 and 71.2% of residents holding a bachelor's degree or higher. That demographic profile makes cinema advertising here unusually precise: you are reaching an educated, young, locally active audience in one of the highest-attention media formats available.
GQT Wabash Landing 9 is the city's single theater, with 9 screens generating an estimated 14,400 moviegoer impressions per month. A 4-week campaign runs $532 to $1,065, making this one of the more accessible entry points for local and regional advertisers. West Lafayette is part of the Lafayette, IN market, rated Tier 4 with CPM pricing between $34 and $40. For businesses targeting students, faculty, and the surrounding community, the affordability, audience quality, and captive viewing environment add up to a practical, high-return placement.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $530 – $1,070 | Tier 4 market rates | up to 14,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at GQT Wabash Landing 9 runs between $532 and $1,065, depending on screen count and placement format. West Lafayette is a Tier 4 market with CPM rates of $34 to $40. At that price, advertisers get roughly 14,400 monthly impressions across 9 screens, reaching a concentrated, highly educated audience.
Common advertisers include restaurants, retail stores, financial services, healthcare providers, and local universities or continuing education programs. The Purdue student population makes this market particularly well-suited for brands targeting younger consumers, renters, and entry-level income households. National brands running regional campaigns also use this market as a cost-efficient supplement.
Ads run in the pre-show sequence on the main screen, before trailers and the feature film. The audience is seated, the room is dark, and there is no scrolling, no competing screen, and no skip button. Attention research shows cinema outperforms live sports by 2 to 6 times and social media by 6 to 16 times.
About 60% of moviegoers nationally are cord-cutters or cord-nevers, meaning traditional TV and streaming ads simply don't reach them. In a college market like West Lafayette, that number skews even higher. Cinema delivers a verified, in-person impression with no ad-blocking and no skipping, with documented lift outcomes including a 53% increase in incremental retail visits.
A 4-week campaign is the standard entry point, giving advertisers meaningful reach across West Lafayette's moviegoing audience. Those promoting events, seasonal offers, or product launches typically run 4 to 8 weeks. Brands after longer-term awareness, such as auto dealers or healthcare systems, usually commit to 12-week or quarterly schedules.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through this network. These restrictions apply regardless of local laws or campaign objectives. Advertisers in those categories should explore alternative media channels. Most other local and national categories are eligible, including QSR, retail, finance, health, and entertainment.
Call for pricing tailored to your dates, film slate, and targeting.
