1 theater · 21 screens
Cinema advertising on 21 screens in West Nyack, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
West Nyack is in Rockland County, with a population of 3,437, a median household income of $136,696, and a median age of 52. Some 56.1% of residents hold bachelor's degrees or higher, making it an unusually strong market for advertisers targeting decision-makers with real purchasing power.
The Palisades 21 And IMAX is the only theater in town. It runs 21 screens and draws an estimated 67,200 monthly moviegoer impressions. West Nyack falls within the New York Tier 1 market, so ad rates reflect that premium reach. A 4-week campaign runs $5,208 to $10,416. Cinema advertising here delivers attention levels 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. The audience is 60% cord-cutters, a group that broadcast channels have an increasingly hard time reaching.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $5,210 – $10,420 | Tier 1 market rates | up to 67,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign at the Palisades 21 And IMAX runs between $5,208 and $10,416. West Nyack falls under the New York Tier 1 market, with CPMs ranging from $70 to $85. The estimated monthly impression volume is 67,200, spread across all 21 screens.
Local and regional advertisers are common here, spanning auto dealerships, healthcare, financial services, restaurants, and home improvement. With a median household income of $136,696, West Nyack attracts premium and considered-purchase brands. National advertisers also run here as part of wider New York metro campaigns.
Ads run on screen as part of the pre-show sequence before the feature film begins. Placements are typically 30 or 60 seconds and appear when audiences are seated, attentive, and off their phones. There are no skippable formats and no second-screen distractions. On-screen cinema advertising consistently scores higher on attention than CTV, YouTube, and social video.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital media. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV misses them entirely. In West Nyack, where the median age is 52 and household income is high, that matters. Cinema reaches premium consumers broadcast advertising routinely fails to convert.
The standard campaign unit is 4 weeks, long enough to align with feature film cycles and build real frequency. Alluvit Media can structure campaigns around specific release windows, seasonal promotions, or product launches. Longer flights are available and often the better choice for advertisers focused on brand recall or measurable foot traffic.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates or causes. These restrictions apply across all screens at the Palisades 21 And IMAX and are consistent with national cinema advertising standards. Advertisers in those categories should contact Alluvit Media to discuss alternative placement options.
Call for pricing tailored to your dates, film slate, and targeting.
