1 theater · 16 screens
Cinema advertising on 16 screens in Westland, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Westland, MI gives advertisers direct access to a working-class Detroit-market audience with a median household income of $62,216 and a median age of 38.2. The city's one movie theater, Westland Grand Digital Cinema 16, runs 16 screens and delivers an estimated 38,400 monthly impressions to local moviegoers who are spending time and money on entertainment.
Cinema advertising in Westland reaches people in an environment that outperforms live sports by 2 to 6 times on attention metrics and beats social media placements by 6 to 16 times. With 60% of moviegoers no longer subscribing to traditional cable, this audience is increasingly hard to reach through broadcast TV. A 4-week campaign in Westland starts at $2,054, a cost-effective entry point into the broader Detroit market for local and regional brands that need to build frequency with a consistent audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Westland Grand Digital Cinema 16 runs between $2,054 and $4,108, depending on placement format and screen count. Westland is a Tier 2 market with CPMs ranging from $47 to $60. With only one theater in the city, a single-theater buy and a citywide buy are the same investment.
The most common cinema advertisers are local and regional businesses: quick-service restaurants, auto dealerships, healthcare providers, home services, and retail. The numbers back it up. Nationally, auto advertisers see 34% increases in foot traffic, and retail brands drive 53% more incremental visits through cinema placements. Westland's commuter-heavy population, with a mean commute of 25 minutes, is a natural fit for auto and service brands.
Ad placements typically include on-screen pre-show content running in the 15 to 30 minutes before the feature film, along with lobby digital displays and in-theater promotional formats. On-screen pre-show is the core placement. The audience has already settled in, and they're not scrolling or multitasking.
Cinema attention ratings run 6 to 16 times higher than social and digital platforms, and outperform connected TV and YouTube as well. In Westland, 60% of moviegoers have cut traditional cable or never had it, making them largely unreachable through broadcast. Cinema fills that gap with a verified, in-person impression rather than an estimated or viewable one.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema environments. These restrictions apply across the network regardless of local regulations. Advertisers in those categories will need to look at other media channels. Most consumer, service, healthcare, and B2B categories have no restrictions.
A 4-week campaign is the standard entry point, and it's enough to build meaningful frequency against Westland's estimated 38,400 monthly moviegoer impressions. Brands running awareness or launch campaigns often extend to 8 or 12 weeks. For event-driven promotions or grand openings, a concentrated 4-week flight typically delivers sufficient reach in a market this size.
Call for pricing tailored to your dates, film slate, and targeting.
