1 theater · 14 screens
Cinema advertising on 14 screens in Wichita Falls, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Wichita Falls is a mid-size Texas market with just over 102,000 residents and a median age of 33, skewing younger than most traditional media channels. Median household income is $58,568, and average commutes run under 15 minutes. For local businesses and regional brands, that combination means real recognition is achievable without fighting for attention in an oversaturated ad market.
Cinema advertising here runs through one venue: Cinemark 14 Wichita Falls, a 14-screen theater that accounts for the entire market. That concentration is an advantage. Every dollar goes toward the same captive audience, with no fragmentation across competing locations. Estimated monthly moviegoer impressions come in around 22,400, and a 4-week campaign starts at $828. If you want to reach a multicultural, cord-cutting audience that isn't scrolling past your ad, Wichita Falls offers consistent exposure at a price that works for regional budgets.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark 14 Wichita Falls runs between $828 and $1,657, depending on screen count and placement type. Wichita Falls is a Tier 4 market with CPMs ranging from $34 to $40. With only one theater in the market, a single-theater buy and a citywide buy are the same investment.
Local and regional advertisers in healthcare, banking, home services, restaurants, auto dealerships, and retail are common in markets like Wichita Falls. Nationally, cinema advertising has delivered strong results for QSR brands (2 to 3x return on ad spend), auto dealers (+34% foot traffic), and retailers (+53% incremental store visits). It works across a wide range of brand sizes and budgets.
Cinema delivers an attention rating 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. In a market where 60% of moviegoers are cord-cutters or cord-nevers, the screen at Cinemark 14 is one of the few ad-supported environments where you can reliably reach them without skips or scrolling.
The national cinema audience has a median age of 30, close to Wichita Falls's median age of 33. About 62% of moviegoers identify as multicultural, 50% attend as co-viewing families, and most do not subscribe to traditional pay-TV. It's a diverse group that broadcast alone has a hard time reaching.
Standard campaign minimums run 4 weeks, matching the typical theatrical release cycle. That window gives your ad repeated exposure to both returning visitors and first-time guests across the full month. Advertisers with ongoing budgets often book consecutive 4-week flights to hold a presence through a season or product launch.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements through standard network agreements. These restrictions apply market-wide and are not specific to Wichita Falls. If your category falls into one of these areas, Alluvit Media can help you find alternative placements that fit your campaign goals.
Call for pricing tailored to your dates, film slate, and targeting.
