2 theaters · 26 screens
Cinema advertising on 26 screens in Wilmington, DE.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Wilmington, DE falls within the Philadelphia market, with a population of 71,124 and a median household income of $55,269. The city skews toward working-age adults, with a median age of 37 and a 23-minute average commute, making it a practical target for brands that want to reach employed, local consumers.
Two theaters operate in the city: Brandywine Town Center 16 and Movies 10 Wilmington, running a combined 26 screens and generating an estimated 83,200 monthly moviegoer impressions. That audience is younger than most streaming and broadcast TV viewers. Sixty percent are cord-cutters or cord-nevers, and attention levels in a dark theater run 6 to 16 times higher than social or digital placements. For advertisers trying to reach Wilmington residents with a format that actually gets watched, cinema offers a measurable, captive audience at a cost that fits local and regional budgets.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $7,940 | Tier 1 market rates | up to 41,600 imps/theater |
| Citywide (all 2 theaters) | $6,450 – $12,900 | Tier 1 market rates | ~83,200 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at one of Wilmington's two locations runs approximately $2,480 to $7,936, depending on screen count and placement type. To cover both theaters citywide, budget $6,448 to $12,896 for a 4-week flight. Wilmington is a Tier 1 market, with CPMs ranging from $70 to $85.
Common advertisers include quick-service and sit-down restaurants, auto dealers, retail chains, healthcare providers, financial services firms, and local universities. Nationally, QSR advertisers have documented returns of 2 to 3 times their ad spend, and auto dealers have seen 34% increases in foot traffic. Cinema works across multiple categories.
Ads run on screen before the previews begin, during the pre-show program. Placements appear in a fully darkened or dimming auditorium with the sound system active and audiences seated. There is no scrolling feed, no skip button, and no competing content on screen at the same time. That environment produces attention ratings 2 to 6 times higher than live sports.
TV advertising in Wilmington means buying into the broader Philadelphia DMA, and most of that spend lands outside the market you actually want. Cinema keeps your budget on local screens. Streaming audiences are older and scattered across platforms. The moviegoing audience has a median age of 30, 60% don't subscribe to cable, and attention metrics consistently outperform CTV and YouTube placements in independent measurement studies.
Four weeks is the standard campaign unit, matching typical film cycles and delivering enough impression volume to build frequency. With 83,200 estimated monthly impressions across Wilmington's two theaters, a 4-week campaign reaches a solid share of the city's active consumers. Campaigns can run longer or stack across consecutive months for sustained presence.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network. These restrictions apply across all screens at Brandywine Town Center 16 and Movies 10 Wilmington. Advertisers in those categories cannot run campaigns here, regardless of budget or creative approach.
Call for pricing tailored to your dates, film slate, and targeting.
