1 theater · 16 screens
Cinema advertising on 16 screens in Wilmington, NC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Wilmington, NC gives advertisers a concentrated, high-attention audience in a single-theater market. With one cinema location and 16 screens at Mayfaire Stadium 16 with IMAX, your campaign reaches an estimated 25,600 moviegoers per month across a city of nearly 119,000 residents.
The local audience skews educated, with 45.8% holding a bachelor's degree or higher, and earns a median household income of $63,900. At a median age of 37.5, Wilmington moviegoers are older than the national cinema average of 30, meaning you are reaching established consumers with real purchasing power. Nationally, 60% of cinema audiences are cord-cutters or cord-nevers, making the screen one of the few places to consistently reach people who have tuned out traditional TV. For local and regional brands, Wilmington's compact market size means a single well-placed campaign can build meaningful frequency fast.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $950 – $1,890 | Tier 4 market rates | up to 25,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Wilmington runs between $947 and $1,894. Because this is a single-theater market, that range covers the full city. Pricing falls within a Tier 4 CPM of $34 to $40, which makes it one of the more accessible entry points for local and regional advertisers looking for consistent screen-level exposure.
Mayfaire Stadium 16 with IMAX draws an estimated 25,600 moviegoer impressions per month across 16 screens. Over a standard 4-week flight, that translates to repeated exposure among a concentrated Wilmington audience, unlike the fragmented reach of digital or streaming placements.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats. In a market where 60% of moviegoers are cord-cutters or cord-nevers, the theater screen is often the only broadcast-style environment where these consumers can be reached at scale.
Common advertisers include restaurants, auto dealers, healthcare providers, real estate firms, retail brands, and local services. Cinema advertising has documented lift outcomes across these categories: QSR brands see 2 to 3 times return on ad spend, auto dealers report 34% increases in foot traffic, and retail advertisers average 53% more incremental visits.
Ads run on screen before the feature film, as part of the pre-show program. It's a full-audio, full-screen placement inside a dark auditorium where audiences are seated and paying attention. There's no scrolling feed, no competing content, and no skip button. That's the attention advantage cinema holds over digital formats.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. Adult content is excluded as well. These restrictions apply across the network regardless of market. If your category falls outside these limits, getting a campaign running in Wilmington is straightforward.
Call for pricing tailored to your dates, film slate, and targeting.
