1 theater · 18 screens
Cinema advertising on 18 screens in Woodbridge, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Woodbridge, VA is part of the Washington, DC metro area, with a population of 43,443 and a median household income of $100,370, well above national averages. The community skews young, with a median age of 33.8, and nearly a third of residents hold a bachelor's degree or higher. The average commute runs 36.7 minutes, making Woodbridge a working suburb where residents actively look for local entertainment and dining options.
The city has one movie theater, Potomac Mills 18, with 18 screens and an estimated 57,600 monthly moviegoer impressions. That concentrated audience gives advertisers a clean, high-attention environment to reach an affluent, mobile consumer base. Cinema advertising in Woodbridge falls within the Tier 1 Washington, DC market, so your brand appears alongside first-run films in a venue where audiences are fully present and screen attention rates significantly outperform social media, streaming, and live sports.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,460 – $8,930 | Tier 1 market rates | up to 57,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Potomac Mills 18 runs between $4,464 and $8,928, depending on the number of screens selected and your ad format. Woodbridge is priced as a Tier 1 market, with a CPM of $70 to $85. That reflects the affluence and size of the audience, not inflated agency margins.
Common advertisers include quick-service and full-service restaurants, auto dealerships, healthcare providers, real estate agencies, gyms, and regional retailers. Cinema audiences in Woodbridge have a median household income over $100,000, making them a strong target for higher-consideration purchases and local service brands.
Ads run on screen before the film begins, typically during the 15 to 30 minutes of pre-show content after audiences are seated. Lobby placements are also available, including digital displays and static signage. On-screen placement is the primary format and delivers the highest attention ratings of any advertising environment.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms. About 60% of moviegoers nationally are cord-cutters or cord-nevers. That means many Woodbridge moviegoers simply can't be reached through broadcast TV. Cinema fills that gap.
Four weeks is the standard minimum, and it works well for promotions, seasonal pushes, or new business launches. Brands focused on sustained awareness often run 8 to 12 weeks to build frequency. With 57,600 estimated monthly impressions in a single-theater city, even a short flight reaches a significant share of Woodbridge consumers.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema environments. These restrictions are set at the theater network level and apply regardless of budget or campaign size. Most local and regional business categories are fully eligible, including healthcare, finance, food and beverage, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
