1 theater · 8 screens
Cinema advertising on 8 screens in Wytheville, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Wytheville, VA sits at the crossroads of I-77 and I-81, making it a regional hub for Southwest Virginia communities. The population is 8,224, with a median household age of 45.8 and a median income of $43,283. These are established households with consistent spending patterns.
The city has one movie theater, Wytheville 8, with 8 screens and an estimated 16,000 monthly moviegoer impressions. For advertisers, that concentration is an advantage. Every campaign reaches the same local audience in a high-attention, no-skip environment. Cinema advertising delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. A 4-week campaign starts at $656, making it a practical option for local businesses and regional brands targeting the Roanoke-Lynchburg market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $660 – $1,310 | Tier 3 market rates | up to 16,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign at Wytheville 8 runs between $656 and $1,312, depending on placement and format. Wytheville is a Tier 3 market with a CPM of $37 to $45. With roughly 16,000 monthly impressions available, you're reaching a local audience at a cost that holds up well against local broadcast or digital alternatives.
Auto dealers, healthcare providers, restaurants, home services, local retailers, and regional colleges are among the most common cinema advertisers in smaller markets like Wytheville. The format has documented results across these categories: a 34% increase in auto dealer foot traffic and a 53% lift in incremental retail visits. For businesses that depend on local customer activity, those numbers are worth paying attention to.
Your ad runs in the pre-show segment, before the feature film begins. It's a captive, distraction-free environment. Audiences are seated, sound is on, and there's no skipping or scrolling past your message. Attention metrics for cinema advertising run 2 to 6 times higher than live sports, and well above connected TV and YouTube placements.
Local TV reaches a broad but fragmented audience, and streaming platforms are increasingly ad-free for paying subscribers. Cinema audiences skew younger: the national median moviegoer age is 30, and 60% are cord-cutters or cord-nevers who rarely see traditional broadcast ads. In Wytheville, cinema fills a gap that TV and digital simply don't close.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply regardless of market or theater. If your business falls outside those categories, the approval process is straightforward. Most local and regional advertisers in retail, healthcare, food service, and professional services qualify without issue.
A 4-week campaign is the standard starting point, aligning with typical film booking cycles. In a single-theater market like Wytheville, running for 4 weeks builds the frequency needed to make an impression on the local audience. Brands tied to specific promotions or seasonal windows often extend to 8 weeks to stay visible through the full consideration and purchase cycle.
Call for pricing tailored to your dates, film slate, and targeting.
