1 theater · 13 screens
Cinema advertising on 13 screens in York, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
York, PA offers a focused cinema advertising opportunity within the Harrisburg-Lancaster-Lebanon-York market. One theater, West Manchester Mall 13, runs 13 screens and delivers an estimated 26,000 moviegoer impressions per month in a city of roughly 44,800 residents.
The local audience skews young, with a median age of 34.2. Sixty percent are cord-cutters or cord-nevers, so traditional TV buys miss them entirely. A 4-week campaign in York runs between $1,066 and $2,132, placing it in the Tier 3 CPM range of $37 to $45. The city's 23-minute average commute and median household income near $47,000 point to an audience of working adults who make regular purchase decisions. Cinema ads in York deliver attention levels 2 to 6 times higher than live sports and up to 16 times higher than social media placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,070 – $2,130 | Tier 3 market rates | up to 26,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at West Manchester Mall 13 runs between $1,066 and $2,132, depending on the number of screens and dayparts selected. York is a Tier 3 market with CPMs ranging from $37 to $45. With only one theater in the city, a single-theater buy and a citywide buy cost the same.
West Manchester Mall 13 generates approximately 26,000 moviegoer impressions per month across its 13 screens. These are in-auditorium exposures delivered to a seated, attentive audience before the feature film, not scroll-past impressions or background-audio views.
Common advertisers include quick-service and sit-down restaurants, auto dealerships, healthcare providers, local retailers, financial services, and colleges. Nationally, QSR advertisers have seen 2 to 3 times return on ad spend, auto brands recorded a 34% lift in foot traffic, and retail campaigns drove 53% incremental store visits from cinema audiences.
Ads run on screen inside the auditorium during the pre-show segment, before trailers and the feature. The placement is full-screen, high-definition, with surround sound. The audience is seated, the lights are down, and nothing else is competing for attention on screen. No skipping, no muting, no scrolling.
Sixty percent of moviegoers in York don't have traditional pay TV, making them largely unreachable through standard TV buys. Cinema ads deliver attention ratings 6 to 16 times higher than social and digital placements, and consistently outperform connected TV and YouTube in documented attention studies.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements in this market. These restrictions apply network-wide and are non-negotiable. Most local and regional business categories, including healthcare, food service, automotive, and retail, are eligible without issue.
Call for pricing tailored to your dates, film slate, and targeting.
