1 theater · 12 screens
Cinema advertising on 12 screens in Yuba City, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Yuba City is part of the Sacramento-Stockton-Modesto market, with a population of 69,545 and a median household income of $72,322. The city has one movie theater with 12 screens, generating an estimated 28,800 monthly moviegoer impressions. That's a focused, measurable audience in a mid-size Northern California market.
Cinema advertising reaches a younger crowd than most other channels. The national median moviegoer age is 30, well below the typical streaming or broadcast TV viewer. About 60% of moviegoers have cut the cord or never had traditional cable, so the theater is one of the few places to reach them on a large screen with their full attention. For local and regional advertisers in Yuba City, a 4-week campaign starts at $1,540, with CPMs in the $47 to $60 range typical of Tier 2 markets. It's a clean buy with documented results across categories including retail, automotive, and food service.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Yuba City theater runs between $1,540 and $3,081, depending on screen count and placement options. CPMs fall in the $47 to $60 range, consistent with Tier 2 market pricing. With 28,800 estimated monthly impressions available, you get a predictable cost-per-impression against a local audience that's already in a receptive, distraction-free environment.
Common advertisers include local restaurants, auto dealers, healthcare providers, real estate agencies, gyms, and regional retailers. Auto advertisers see a 34% lift in foot traffic after cinema campaigns, and retail advertisers gain 53% incremental visits. Any business targeting adults 21 to 54 in the Yuba City and greater Sutter County area is a reasonable fit.
Ads run on screen before the feature film in a pre-show block. Placements include 15-second, 30-second, or 60-second spots shown to every audience in the auditorium. Some locations also offer lobby placements, including digital displays and static signage, which extend exposure beyond the main screen.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. In Yuba City, 60% of moviegoers are cord-cutters or cord-nevers, so broadcast and cable TV don't reach them. Cinema fills that gap. No skip button, no scrolling past it, just an audience that's already sitting there.
A 4-week campaign is the standard entry point and is enough to build frequency against the local moviegoing audience. Advertisers with time-sensitive promotions can run shorter flights, while those focused on brand awareness often extend to 8 or 12 weeks. Consistent presence across multiple weeks improves recall and downstream action rates.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from the cinema environment. These restrictions apply nationwide, regardless of local laws. If your business falls into one of these categories, cinema advertising is not an available channel.
Call for pricing tailored to your dates, film slate, and targeting.
