Billboards in Chico, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 70 boards in Chico, the average is $1,634.78 per 4-week period, which works out to a $4.44 CPM.

It depends on what you're trying to accomplish, but out of 22 boards in Chico, these get put on proposals the most:

1. 1. #24706 — Skyway WL 1500' s/o Honey Run Rd FN Billboard
2. 2. #24705 — Skyway WL 1500' s/o Honey Run Rd FS Billboard
3. 3. #39560 — Park Ave NL 400' e/o Whitman Ave FW Billboard
4. 4. #121 — EL HWY 99 .4 MI N/O GARNER LN Billboard
5. 5. #67606 — Hwy 99 WL 400' n/o Southgate Lane FS Billboard

Tell us about your campaign and we'll narrow it down from there.

Chico is 117,668 people, so it's a tight market with less competition for eyeballs. Median age is 29.7, a younger market where bolder creative tends to land.

Here's the full breakdown:

In Chico, the industries we work with most are Retail, Entertainment, Non-Profit, Professional Services, and Insurance. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Chico has Poster, Junior Poster, Digital Bulletin, and Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 22 boards in Chico, the average is about 89,447 impressions per week. Add it all up and you're looking at roughly 7,871,308 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.