Billboards in El Centro, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 71 boards in El Centro, the average is $1,462.50 per 4-week period, which works out to a $4.40 CPM.

It depends on what you're trying to accomplish, but out of 19 boards in El Centro, these get put on proposals the most:

1. 1. #3687 — EL HWY 111 500' N/O Cole Rd F/S Billboard
2. 2. #3686 — W/S HWY 111 N/O KICO RADIO F/N Billboard
3. 3. #3685 — W/S HWY 111 .2MI N/O JASPER RD F/N Billboard
4. 4. #3684 — E/S HWY 111 .2MI S/O JCT HWY 86 F/N Billboard
5. 5. #3690 — E/S 4TH ST 75' N/O HAMILTON AVE F/N Billboard

Tell us about your campaign and we'll narrow it down from there.

El Centro is 111,425 people, so it's a tight market with less competition for eyeballs. 87% of the population is Hispanic/Latino, which is worth factoring into your creative.

Here's the full breakdown:

In El Centro, the industries we work with most are Professional Services, Entertainment, Government, Construction/General Contracting, and Food . It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

El Centro has Bulletin, Poster, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 19 boards in El Centro, the average is about 69,494 impressions per week. Add it all up and you're looking at roughly 5,281,564 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.