Billboards in Highland, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 73 boards in Highland, the average is $2,943.88 per 4-week period, which works out to a $4.19 CPM.

It depends on what you're trying to accomplish, but out of 6 boards in Highland, these get put on proposals the most:

1. 1. #66286 — Foothill S/L 850 W Rancho (TP) F/W Billboard
2. 2. #66282 — 5Th N/L 93 E Flores (TP) F/W Billboard
3. 3. #64862 — I-215 EL .5 MI N/O 1-10 Billboard
4. 4. #66287 — Baseline S/L 198 E G Street (TP) F/E Billboard
5. 5. #66284 — Baseline S/L 252 E Perris (TP) F/E Billboard

Tell us about your campaign and we'll narrow it down from there.

Highland is 55,417 people, so it's a tight market with less competition for eyeballs. Median age is 30.9, a younger market where bolder creative tends to land. Average commute is 27 minutes, so there's real windshield time for boards to register. 54.5% of the population is Hispanic/Latino, which is worth factoring into your creative.

Here's the full breakdown:

In Highland, the industries we work with most are Entertainment, Healthcare, Real Estate, Non-Profit, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Highland has Premiere Panel, Digital Bulletin, and Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 6 boards in Highland, the average is about 29,869 impressions per week. Add it all up and you're looking at roughly 716,844 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.