Billboards in Planada, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 63 boards in Planada, the average is $2,197.19 per 4-week period, which works out to a $10.43 CPM.

It depends on what you're trying to accomplish, but out of 9 boards in Planada, these get put on proposals the most:

1. 1. #24467 — Highway 99 Static Poster located on the south end of Merced Billboard
2. 2. #54243 — Us 99 220 ft S/O Gerard Ave #10 W/S F/N Billboard
3. 3. #33045 — Yosemite Prkwy 150 ft E/O 21St N/S F/E Billboard
4. 4. #38818 — SL HWY 140 800' E/O PLAINBURG RD. Billboard
5. 5. #54069 — SL HWY 140 800' E/O PLAINBURG RD Billboard

Tell us about your campaign and we'll narrow it down from there.

Planada is 4,418 people, so it's a tight market with less competition for eyeballs. Median age is 30.7, a younger market where bolder creative tends to land. Average commute is 27 minutes, so there's real windshield time for boards to register. 97.8% of the population is Hispanic/Latino, which is worth factoring into your creative.

Here's the full breakdown:

In Planada, the industries we work with most are Entertainment, Healthcare, Real Estate, Non-Profit, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Planada has Poster, Bulletin, Junior Poster, and Buleltin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 9 boards in Planada, the average is about 22,879 impressions per week. Add it all up and you're looking at roughly 823,644 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.