Billboards in Santa Cruz, CA

Q: When is the best time to advertise on a billboard in Santa Cruz?

Demand for boards nationally peaks in September, October, and March. That's when the most proposals go out, so the best spots book up faster.November, December, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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How Much Do Billboards Cost in Santa Cruz, CA?

Based on a cross-section of the 51 most popular boards, the average cost of a billboard in Santa Cruz is $2,375.00 per 4-week period. This results in a cost per thousand impressions (CPM) of $7.16. The average Santa Cruz billboard receives 331,907 monthly impressions.

$7.16 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Santa Cruz billboards.

$2,375.00 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

331,907 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

51 RECENT BOARDS ADDED

Recently added billboard locations in Santa Cruz.

*The average Santa Cruz billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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How to Rent a Billboard in Santa Cruz

Renting a billboard in Santa Cruz is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in Santa Cruz? Are you recruiting in Santa Cruz? Do you want to advertise your services in Santa Cruz? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near Santa Cruz would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in Santa Cruz for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in Santa Cruz. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Santa Cruz billboard. When your start date rolls around, watch your campaign go live.

Santa Cruz Billboard Advertising FAQ

Where are the best billboard locations in Santa Cruz?

It depends on what you're trying to accomplish, but out of 0 boards in Santa Cruz, these get put on proposals the most:

1. #73652 — Hwy 1 2.10 mi N/O Castroville W/S F/N Billboard
2. #100988 — Hwy 1 2 mi N/O Castroville W/S F/S Billboard
3. #120560 — Hwy 1 2.10 mi N/O Castroville W/S F/S Billboard
4. #120563 — Hwy 1 1 mi N/O Castroville W/S F/N Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Santa Cruz billboards reach?

Santa Cruz is 176,428 people, so it's a tight market with less competition for eyeballs. Median age is 28.8, a younger market where bolder creative tends to land. Median household income is $77,921, so this audience can support premium product advertising.

Here's the full breakdown:

Population176,428

Median Age28.8

Male / Female49.2% / 50.8%

Median Household Income$77,921

College Educated53.8%

Home Ownership47%

Avg. Commute24 min

Hispanic %21%

What industries use billboard advertising in Santa Cruz?

In Santa Cruz, the industries we work with most are Cultural, Entertainment, Non-Profit, Government, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Santa Cruz?

Santa Cruz has Bulletin, Digital Bulletin, Premiere Panel, Transit Shelter, Poster, and Junior Poster. We can walk you through what fits your situation.

When is the best time to advertise on a billboard in Santa Cruz?

Demand for boards nationally peaks in September, October, and March. That's when the most proposals go out, so the best spots book up faster.

November, December, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.