Billboards in Shasta Lake, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 71 boards in Shasta Lake, the average is $1,916.25 per 4-week period, which works out to a $9.06 CPM.

It depends on what you're trying to accomplish, but out of 11 boards in Shasta Lake, these get put on proposals the most:

1. 1. #28611 — Airport Road 150.00 ft S/O Hartnell Avenue W/S F/N Billboard
2. 2. #34684 — Schley Ave N/O Railroad Avenue F/S Billboard
3. 3. #34685 — Placer Street 100.00 ft E/O Railroad Avenue N/S F/W Billboard
4. 4. #27194 — WS I-5 1300ft N/O Twin View Blvd., Redding F/N Billboard
5. 5. #34683 — I-5 2200.00 ft N/O Oasis Road W/S F/S Billboard

Tell us about your campaign and we'll narrow it down from there.

Shasta Lake is 10,413 people, so it's a tight market with less competition for eyeballs. Not a massive market, but that means less ad clutter. Your board isn't fighting ten others for attention on the same stretch of road.

Here's the full breakdown:

In Shasta Lake, the industries we work with most are Entertainment, Healthcare, Real Estate, Non-Profit, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Shasta Lake has Poster, and Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 11 boards in Shasta Lake, the average is about 48,120 impressions per week. Add it all up and you're looking at roughly 2,117,280 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.