Billboards in Iowa City, IA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 61 boards in Iowa City, the average is $1,194.93 per 4-week period, which works out to a $3.21 CPM.

It depends on what you're trying to accomplish, but out of 11 boards in Iowa City, these get put on proposals the most:

1. 1. #38653 — IA-01 Gilbert St 0.15mi n/o Hwy 6 Billboard
2. 2. #38646 — 2301 2ND ST F/W -CORALVILLE Billboard
3. 3. #46602 — HWY 6 EAST F/E -IOWA CITY Billboard
4. 4. #2754 — I-80 1 mi W/O West Branch NS F/W Billboard
5. 5. #46601 — 1418 5TH ST F/W -CORALVILLE Billboard

Tell us about your campaign and we'll narrow it down from there.

Iowa City is 118,041 people, so it's a tight market with less competition for eyeballs. Median age is 26.5, a younger market where bolder creative tends to land.

Here's the full breakdown:

In Iowa City, the industries we work with most are Real Estate, Retail, Entertainment, Education, and Construction. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Iowa City has Poster, Junior Poster, Bulletin, and Back Lit. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 11 boards in Iowa City, the average is about 73,705 impressions per week. Add it all up and you're looking at roughly 3,243,012 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.