Billboards in Rochester, IN

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 63 boards in Rochester, the average is $1,093.75 per 4-week period, which works out to a $14.50 CPM.

It depends on what you're trying to accomplish, but out of 22 boards in Rochester, these get put on proposals the most:

1. 1. #28012 — IN 14 @ CR 400 N/O CR 400 NS Billboard
2. 2. #28010 — US 31 W/O SR 25 SS Billboard
3. 3. #28009 — US 31 W/O SR 25 SS Billboard
4. 4. #28008 — US 31 .25 mi S/O SR 25 NS Billboard
5. 5. #76966 — US-31 900 ft N/O CR-150 N WS Billboard

Tell us about your campaign and we'll narrow it down from there.

Rochester is 7,046 people, so it's a tight market with less competition for eyeballs. Median age is 43.2, an older audience that tends to respond to straightforward messaging.

Here's the full breakdown:

In Rochester, the industries we work with most are Healthcare, Non-Profit, Real Estate, Retail, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Rochester has Poster, Bulletin, Junior Poster, and Digital Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 22 boards in Rochester, the average is about 21,518 impressions per week. Add it all up and you're looking at roughly 1,893,612 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.