Billboards in Somerset, KY

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 69 boards in Somerset, the average is $947.27 per 4-week period, which works out to a $5.10 CPM.

It depends on what you're trying to accomplish, but out of 40 boards in Somerset, these get put on proposals the most:

1. 1. #11202 — SR 80 3.2 mi E/O SR 914 NS F/W Billboard
2. 2. #6443 — 1635 S.HWY 27 Billboard
3. 3. #11212 — SR 80 0.4 mi W/O SR 914 SS F/W Billboard
4. 4. #11211 — SR 80 0.4 mi W/O SR 914 SS F/E Billboard
5. 5. #11210 — SR 80 1.7 mi E/O SR 914 NS F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Somerset is 30,053 people, so it's a tight market with less competition for eyeballs. Median age is 40.4, an older audience that tends to respond to straightforward messaging. Median household income is $29,611, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Somerset, the industries we work with most are Healthcare, Non-Profit, Construction, Entertainment, and Manufacturing. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Somerset has Bulletin, Poster, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 40 boards in Somerset, the average is about 48,321 impressions per week. Add it all up and you're looking at roughly 7,731,392 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, June, and April are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.