From seasoned corporate travelers to bright-eyed adventurers, the airport is a hub for all sorts of demographics. Life’s most mundane and monumental moments begin at the airport, and with roughly three million Americans taking to the skies each day, there are few better places to reach a large number of consumers in a short amount of time.
Brands ignoring the potential of airport advertising are missing out on immense advertising opportunities. But what are the best digital ad solutions for airports? Keep reading for everything you need to know.
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Why Is Airport Advertising So Valuable?
The energy in an airport is undeniable. Nerves and excitement alike are high, people are moving quickly, and everyone is a little more alert than usual. And if you’ve ever flown, you know that there’s one thing that’s almost impossible to avoid—waiting.
In the in-between moments of their travel day, you have the opportunity to capture the attention of eager travelers on the go. The airport is a place filled with dwell zones: areas where people are naturally lingering.
Your brand has the chance to make an impression. But it takes strategy to stand out in a sea of advertisers.
What Are the Best Digital Ad Solutions for Airports?
Are you interested in utilizing airport ad solutions for your brand? Here are a few of the most popular types of airport ads to choose from:
Digital Large Format Displays
Bright, eye-catching digital ads are the perfect way to attract the attention of travelers making their way through a busy concourse. These ads can be dynamic, incorporating video or animation, and make a bold statement that will be remembered.
Eye-Vision Networks
If there’s one thing frazzled travelers are keeping an eye out on a long travel day, it’s a place to charge their devices. Eye-Vision Networks are usually located in the airport concourse, and feature a small screen atop a free charging station. They naturally draw attention, and offer premium ad space in an area where people are sure to linger.
Spectaculars
If you’re looking for the biggest possible option in airport advertising, look no further than a spectacular. These huge illuminated signs can span entire walls, and line walkways and concourses with advertisements that no one can miss.
Static Displays
Not everything has to be digital. There’s still space in the world of airport advertising for static displays like posters, banners, and billboards. While these ads might not be as dynamic as their digital counterparts, they can attract just as much attention when well-designed. Static displays work well in areas where people will naturally be waiting around, such as near the restrooms.
Wall Wraps
In a bustling airport, you want to stand out—and what better way than by wrapping an entire wall in your advertisement? These ads are hard to miss, even in a space filled with people in a hurry.
In-Flight Advertising
Who said advertising has to stay in the airport? In-flight advertising can be just as valuable, including options such as seat backs, tray tables, or in-flight magazines.
Trending Techniques to Optimize Your Airport Ad
Airports are prime advertising space—so how do you ensure your ad stands out from the rest? Here are a few trends we’re currently seeing in the best airport advertisements.
Real-Time Updates
With digital advertisements abounding, there’s no excuse for an ad that’s behind the times. The best airport digital ads are updated in real time, allowing promotions or news updates to stay current.
Mobile Integrations
On average, Americans spend over five hours each day on their phones. Advertisers that take advantage of that knowledge quickly move to the top. By incorporating QR codes or other actions that provoke a mobile response, advertisers ensure their brand sticks with a consumer long after they’ve reached their destination.
Personalized Advertising
As technology continues to advance, advertising has become more personalized than ever before. From geotargeted advertising that can drive travelers to different stores or restaurants within the airport to the use of beacon technology to interact with traveler’s phones, advertisers who think through each traveler’s journey will see the best results.
Pop-Up Stores
Traveling can be a novel experience, and the more unique opportunities that arise, the better. Airport pop-up stores are a fun way for brands to give travelers a chance to engage directly with the brands they love. Showcase new releases or trending items in a branded display area and watch brand awareness and trust grow. Plus, pop-up stores are commonly shared on social media platforms such as Instagram or TikTok, driving further attention to the brand.
Green Advertising
Environmentally-conscious travelers want to see that the brands they love care as much about the environment as they do. By utilizing green marketing techniques in airport advertising, brands are able to develop a reputation for caring about sustainability—and engagement from consumers who might have otherwise passed by.
Create an Airport Advertising Strategy for Your Brand With Alluvit Media
Are you ready to take your brand’s advertising campaigns to new heights? Say yes to your next advertising adventure with Alluvit Media. Our expert media coordinators are excited to help you reach travelers all across the country through creative marketing solutions.
Request your proposal today to start planning your next airport ad campaign.
FAQs
How do I come up with unique ideas for my airport advertisements?
Analyze your competitors, consider your target audience, and use fun copy or design elements to grab attention and create an unforgettable billboard. When you work with an expert media coordinator, you’ll have support through every step of the process.
What makes place-based advertising so powerful?
Place-based media strategically targets specific audiences, which makes targeting simple and streamlined. It provides contextual relevance and enhances brand recall.