Billboards in Worcester, MA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 67 boards in Worcester, the average is $4,583.10 per 4-week period, which works out to a $5.44 CPM.

It depends on what you're trying to accomplish, but out of 183 boards in Worcester, these get put on proposals the most:

1. 1. #68262 — W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/S Billboard
2. 2. #74914 — W/L (I-290) 1.1m N/L (Rt 9) @ Milbrook St, Worcester, MA F/S Billboard
3. 3. #74915 — I-90 / Mass Pike @ Southbridge St, MA 01501 F/E Billboard
4. 4. #74910 — W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/N Billboard
5. 5. #74911 — I-90 / Mass Pike @ Southbridge St, Auburn, MA 01501 F/E Billboard

Tell us about your campaign and we'll narrow it down from there.

Worcester is about 498,328 people. Average commute is 25 minutes, so there's real windshield time for boards to register.

Here's the full breakdown:

In Worcester, the industries we work with most are Entertainment, Non-Profit, Retail, Government, and Healthcare. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Worcester has Bulletin, Digital Bulletin, Premiere Panel, Premiere Poster, Rotary Bulletin, and Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 183 boards in Worcester, the average is about 187,230 impressions per week. Add it all up and you're looking at roughly 137,052,408 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

July, August, and December are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.