Billboards in Worcester, MA

Q: When is the best time to advertise on a billboard in Worcester?

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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Recently Updated Worcester Billboards

Below are some recently updated billboard locations in Worcester and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.

Auburn – Massachusetts Turnpike (I-90) w/o Washington St
Media

Media Type: Digital Bulletin
Located at Auburn – Massachusetts Turnpike (I-90) w/o Washington St
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W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/N Media

Media Type: Digital Bulletins
Located at W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/N
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I-90 / Mass Pike @ Southbridge St, Auburn, MA 01501 F/W Media

Media Type: Digital Bulletins
Located at I-90 / Mass Pike @ Southbridge St, Auburn, MA 01501 F/W
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I-90 / Mass Pike @ Southbridge St, Auburn, MA 01501 F/E Media

Media Type: Digital Bulletins
Located at I-90 / Mass Pike @ Southbridge St, Auburn, MA 01501 F/E
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Media Type: Digital Bulletins
Located at I-90 / Mass Pike @ Southbridge St, Auburn, MA 01501 F/W
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I-90 / Mass Pike @ Southbridge St, MA 01501 F/E Media

Media Type: Digital Bulletins
Located at I-90 / Mass Pike @ Southbridge St, MA 01501 F/E
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I-290, EXIT 16, S/S, OFF KANSAS ST. Media

Media Type: Permanent Bulletin / Digital
Located at I-290, EXIT 16, S/S, OFF KANSAS ST.
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Media Type: Static
Located at I-290, Exit 16 N/S Off Kansas St.
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Media Type: Digital Bulletins
Located at W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/N
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W/L (I-290) 1.1m N/L (Rt 9) @ Milbrook St, Worcester, MA F/S Media

Media Type: Bulletins
Located at W/L (I-290) 1.1m N/L (Rt 9) @ Milbrook St, Worcester, MA F/S
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Media Type: Digital Bulletins
Located at I-90 / Mass Pike @ Southbridge St, Auburn, MA 01501 F/E
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Media Type: Digital Bulletins
Located at I-90 / Mass Pike @ Southbridge St, Auburn, MA 01501 F/W
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Media Type: Digital Bulletins
Located at I-90 / Mass Pike @ Southbridge St, MA 01501 F/E
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Media Type: Digital Bulletins
Located at I-90 / Mass Pike @ Southbridge St, Auburn, MA 01501 F/W
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W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/S Media

Media Type: Digital Bulletins
Located at W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/S
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DCU center, Assumption College, Holy Cross, WPI Media

Media Type: Digital Bulletin
Located at DCU center, Assumption College, Holy Cross, WPI
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Media Type: Digital Bulletin
Located at I-290, EXIT 12,S/S,OFF KANSAS ST.
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Media Type: Digital Bulletin
Located at I-290, EXIT 12, S/S, OFF KANSAS ST.
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I-290,REAR OF 155 PRESCOTT ST. WORC.MA. Media

Media Type: Digital Bulletin
Located at I-290,REAR OF 155 PRESCOTT ST. WORC.MA.
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Media Type: Static Bulletin
Located at I-290 S/O EXIT 11 WORCESTER MA
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Media Type: Bulletin
Located at RT.146 .25 MI. S/O I-290
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How Much Do Billboards Cost in Worcester, MA?

Based on a cross-section of the 67 most popular boards, the average cost of a billboard in Worcester is $4,583.10 per 4-week period. This results in a cost per thousand impressions (CPM) of $5.44. The average Worcester billboard receives 842,928 monthly impressions.

$5.44 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Worcester billboards.

$4,583.10 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

842,928 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

67 RECENT BOARDS ADDED

Recently added billboard locations in Worcester.

*The average Worcester billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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How to Rent a Billboard in Worcester

Renting a billboard in Worcester is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in Worcester? Are you recruiting in Worcester? Do you want to advertise your services in Worcester? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near Worcester would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in Worcester for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in Worcester. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Worcester billboard. When your start date rolls around, watch your campaign go live.

Worcester Billboard Advertising FAQ

How much does a billboard cost in Worcester?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 67 boards in Worcester, the average is $4,583.10 per 4-week period, which works out to a $5.44 CPM.

Where are the best billboard locations in Worcester?

It depends on what you're trying to accomplish, but out of 139 boards in Worcester, these get put on proposals the most:

1. #74911 — I-90 / Mass Pike @ Southbridge St, Auburn, MA 01501 F/E Billboard
2. #68262 — W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/S Billboard
3. #74915 — I-90 / Mass Pike @ Southbridge St, MA 01501 F/E Billboard
4. #74913 — I-90 / Mass Pike @ Southbridge St, Auburn, MA 01501 F/W Billboard
5. #74910 — W/L (I-190) .7m S/L (Rt 12) @ Ex.1, Worcester, MA F/N Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Worcester billboards reach?

Worcester is about 498,328 people. Average commute is 25 minutes, so there's real windshield time for boards to register.

Here's the full breakdown:

Population498,328

Median Age34.7

Male / Female49.1% / 50.9%

Median Household Income$48,139

College Educated30.2%

Home Ownership41.3%

Avg. Commute25 min

Hispanic %21.9%

What industries use billboard advertising in Worcester?

In Worcester, the industries we work with most are Entertainment, Retail, Government, Healthcare, and Manufacturing. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Worcester?

Worcester has Digital Bulletin, Bulletin, Premiere Panel, Rotary Bulletin, Poster, and Premiere Poster. We can walk you through what fits your situation.

How much traffic do Worcester billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 139 boards in Worcester, the average is about 195,117 impressions per week. Add it all up and you're looking at roughly 108,484,976 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Worcester?

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

Learn more about billboard advertising in Worcester, MA and beyond.

Billboards in Worcester, MA