Billboards in Utica, NY

Q: When is the best time to advertise on a billboard in Utica?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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How Much Do Billboards Cost in Utica, NY?

Based on a cross-section of the 54 most popular boards, the average cost of a billboard in Utica is $1,914.29 per 4-week period. This results in a cost per thousand impressions (CPM) of $9.76. The average Utica billboard receives 196,215 monthly impressions.

$9.76 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Utica billboards.

$1,914.29 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

196,215 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

54 RECENT BOARDS ADDED

Recently added billboard locations in Utica.

*The average Utica billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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How to Rent a Billboard in Utica

Renting a billboard in Utica is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in Utica? Are you recruiting in Utica? Do you want to advertise your services in Utica? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near Utica would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in Utica for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in Utica. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Utica billboard. When your start date rolls around, watch your campaign go live.

Utica Billboard Advertising FAQ

How much does a billboard cost in Utica?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 54 boards in Utica, the average is $1,914.29 per 4-week period, which works out to a $9.76 CPM.

Where are the best billboard locations in Utica?

It depends on what you're trying to accomplish, but out of 25 boards in Utica, these get put on proposals the most:

1. #72726 — I-90 3 MI. E/O UTICA S/S, #3 Billboard
2. #88626 — N/S Rt. 5S 1.1 mi. W/O Frankfort Exit Billboard
3. #88627 — N/S Rt. 5S 1.1 mi. W/O Frankfort Exit Billboard
4. #88628 — N/S Rt. 5S S/O Main St. Underpass Frankfort Billboard
5. #72725 — I-90 3 MI. E/O UTICA S/S, #1 Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Utica billboards reach?

Utica is 112,650 people, so it's a tight market with less competition for eyeballs. Median household income is $37,760, so value-oriented messaging tends to do well.

Here's the full breakdown:

Population112,650

Median Age34

Male / Female49.5% / 50.5%

Median Household Income$37,760

College Educated18.9%

Home Ownership48%

Avg. Commute17 min

Hispanic %12.7%

What industries use billboard advertising in Utica?

In Utica, the industries we work with most are Entertainment, Retail, Healthcare, Non-Profit, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Utica?

Utica has Transit Shelter, Digital Bulletin, and Bulletin. We can walk you through what fits your situation.

How much traffic do Utica billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 25 boards in Utica, the average is about 34,484 impressions per week. Add it all up and you're looking at roughly 3,448,444 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Utica?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

Billboard Advertising in Cities Near Utica

Looking to expand your campaign beyond Utica? We also offer billboard advertising in these nearby cities.

Billboards in Utica, NY

Recently Updated Utica Billboards

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