Billboards in Sumter, SC

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 61 boards in Sumter, the average is $1,505.71 per 4-week period, which works out to a $5.87 CPM.

It depends on what you're trying to accomplish, but out of 13 boards in Sumter, these get put on proposals the most:

1. 1. #36748 — US 378/76 W (Broad St) 350 ft W/O Loring Mill Rd SS F/E - 1 Billboard
2. 2. #36747 — US 378 E 0.3 mi E/O SR 763 NS F/W - 1 Billboard
3. 3. #36746 — US 15 S 20 ft S/O S Guignard Dr WS F/N - 2 Billboard
4. 4. #36744 — US 378/76 W 1300 ft E/O St Paul Church (S-43-40) NS F/E - 2 Billboard
5. 5. #36745 — US 378/76 W 890 ft E/O SR 441 NS F/W - 1 Billboard

Tell us about your campaign and we'll narrow it down from there.

Sumter is 71,518 people, so it's a tight market with less competition for eyeballs. Median household income is $40,662, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Sumter, the industries we work with most are Real Estate, Healthcare, Retail, Entertainment, and Non-Profit. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Sumter has Bulletin, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 13 boards in Sumter, the average is about 64,549 impressions per week. Add it all up and you're looking at roughly 3,356,564 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

June, July, and August are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.