Billboards in Columbia, TN

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 64 boards in Columbia, the average is $1,214.71 per 4-week period, which works out to a $4.44 CPM.

It depends on what you're trying to accomplish, but out of 24 boards in Columbia, these get put on proposals the most:

1. 1. #19227 — US 31 E/S .8 MILE N/O US 412 F/N Billboard
2. 2. #19228 — US 31 E/S 200' N/O 8TH AVE F/S Billboard
3. 3. #31175 — I-65 E/S .7 MILE N/O US 412 COLUMBIA EXIT 46 F/N Billboard
4. 4. #19230 — US 31 W/S 250' N/O N. JAMES CAMPBELL BLVD F/S Billboard
5. 5. #48468 — US 412 S/S .75 MILE E/O US 31 F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Columbia is 40,663 people, so it's a tight market with less competition for eyeballs. Average commute is 28 minutes, so there's real windshield time for boards to register.

Here's the full breakdown:

In Columbia, the industries we work with most are Real Estate, Healthcare, Non-Profit, Entertainment, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Columbia has Poster, Digital Poster, Digital Bulletin, and Junior Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 24 boards in Columbia, the average is about 65,293 impressions per week. Add it all up and you're looking at roughly 6,268,152 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.