Billboards in Southlake, TX

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 64 boards in Southlake, the average is $3,815.53 per 4-week period, which works out to a $5.14 CPM.

It depends on what you're trying to accomplish, but out of 6 boards in Southlake, these get put on proposals the most:

1. 1. #80676 — I-35 W W/L .5 MI N/O FM 1171 Billboard
2. 2. #74399 — Hwy 121 S/O Hall-Johnson Rd W/S F/S Billboard
3. 3. #42038 — I-820 S/S @ GRAPEVINE HWY-26 Billboard
4. 4. #42037 — HWY-121 S/S .5 MI E/O I-820 Billboard
5. 5. #42035 — HWY 121 N/S .5 MI E/O I-820 Billboard

Tell us about your campaign and we'll narrow it down from there.

Southlake is 32,376 people, so it's a tight market with less competition for eyeballs. Median age is 42.3, an older audience that tends to respond to straightforward messaging. Average commute is 29 minutes, so there's real windshield time for boards to register. Median household income is $240,248, so this audience can support premium product advertising.

Here's the full breakdown:

In Southlake, the industries we work with most are Real Estate, Healthcare, Professional Services, Non-Profit, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Southlake has Bulletin, Digital Bulletin, Premiere Panel, Poster, Junior Poster, and Premiere Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 6 boards in Southlake, the average is about 11,466 impressions per week. Add it all up and you're looking at roughly 275,184 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.