Billboards in Ghent, WV

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 56 boards in Ghent, the average is $1,775.56 per 4-week period, which works out to a $3.94 CPM.

It depends on what you're trying to accomplish, but out of 3 boards in Ghent, these get put on proposals the most:

1. 1. #20652 — I-64 EASTBOUND MM 123; S/O RT 19 @ TOM FARLEYS F/W (TOP) Billboard
2. 2. #20651 — I-64 WESTBOUND MM 123; S/O RT 19 @ TOM FARLEYS F/W (BOTTOM) Billboard
3. 3. #35480 — I-64 WESTBOUND MM 123; 1 MI. W/O EISENHOWER DRIVE (BOTTOM) Billboard
4. 4. #86419 — I-64 EASTBOUND MM 123; 1 MI. W/O EISENHOWER DRIVE (BOTTOM) Billboard
5. 5. #86417 — I-77 S/O REDDENS GREENHOUSE LOC. #2 LO Billboard

Tell us about your campaign and we'll narrow it down from there.

Ghent is 536 people, so it's a tight market with less competition for eyeballs. Median age is 52, an older audience that tends to respond to straightforward messaging. Average commute is 35 minutes, so there's real windshield time for boards to register. Median household income is $94,769, so this audience can support premium product advertising.

Here's the full breakdown:

In Ghent, the industries we work with most are Non-Profit, Healthcare, Professional Services, Government, and Construction. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Ghent has Poster, Bulletin, Digital Bulletin, Digital Poster, Junior Poster, and Spectacular. We can walk you through what fits your situation.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

December, November, and September are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.